Analytics & Attribution

Prove ROI With Attribution That
Connects Visibility to Revenue

Track AI traffic and conversions, measure the impact of every optimization, and show stakeholders exactly how much growth AI search drives for your business.

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Close the Loop on AI Visibility Efforts

01

Connect AI visibility
to business outcomes

Connect AI visibility <br />to business outcomes

Track AI-sourced traffic from ChatGPT, Perplexity, and Gemini through your conversion funnel. See which prompt categories drive leads, which AI platforms deliver the highest conversion rates, and attribute specific revenue to AI search visibility.

02

Understand which optimizations
move the needle

Understand which optimizations<br />move the needle

Because Goodie operates as a closed-loop system, measure how each action affects performance. Compare visibility changes before and after content updates, quantify traffic lifts from technical fixes, and identify which optimization types deliver the strongest ROI.

03

Segment performance
by what matters
to your business

Segment performance<br />by what matters<br />to your business

Break down AI search performance by geography, product category, content theme, customer persona, and time period. Identify which markets show the strongest growth, which product lines benefit most from AI visibility, and where to focus future optimization efforts.

How it works

Complete Attribution Across
the AI Optimization Lifecycle

01

Track AI-sourced traffic and impressions

Integration with Google Analytics identifies AI visits (ChatGPT, Perplexity, Gemini referrals), segments traffic by content type and competitive keyword, and estimates impression volume based on visibility data.

02

Connect visibility to conversion outcomes

The platform traces AI traffic through lead generation and CRM systems, calculates conversion rates by vertical and content theme, and attributes revenue to specific AI platforms and prompt categories

03

Measure optimization impact over time

Track how visibility changes following optimization actions, monitor traffic and conversion lifts after content updates or technical fixes, and generate trend analysis showing performance improvements quarter over quarter.

Tracking all major AI models:

FAQ

Questions?
We have
the answers.

The platform integrates with Google Analytics to identify referral traffic from ChatGPT, Perplexity, Gemini, and other AI platforms. It segments traffic by content type, brand versus competitor keywords, and prompt category to show which AI interactions drive the most valuable visits.

Yes. The platform traces AI traffic through your conversion funnel, connecting visits to lead generation, CRM data, and closed revenue. You can see revenue attribution by AI platform, prompt category, content theme, and time period.

Because Goodie tracks visibility, traffic, and conversions in one system, you can see direct cause and effect. When you implement a content update or technical fix, the platform shows how visibility changed, whether traffic increased, and if conversions improved in the weeks following deployment.

Related insights

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