AI Mode cut

Leading Insurance Brands in AI Search

The same monthly sample, re-ranked using only AI Mode answers.

August 2026 edition

Across the six months through August 2026, New York Life Insurance Company leads AI search visibility in Insurance on AI Mode with a Goodie visibility score of 80.3, ahead of Youi (79.7) and Tawuniya (78.4). The median score across the 10 ranked brands is 77.5. The most-cited source grounding these answers is com.au at 18.0% of all citations, while brand-owned pages account for just 13.8%.

5k prompts · 1.7m AI answers · 7.7m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Insurance · AI Mode
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
77.5
Half of the 10 ranked insurance brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
10.3
A typical answer names ten brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 2%
  • Editorial 2%
  • Video 2%
  • Reference 2%
  • Other 92%
Other leads the third-party sources grounding insurance answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
13.8%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
84/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
205k in August · ▲ 0.5% vs July
Citations parsed
7.7m
1m in August · ▼ 1.3% vs July
Brands observed
765
10 ranked here · 755 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Insurance, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01New York Life Insurance Company
80.3
10.4%AI Mode—85linkedin.com
02Youi
79.7
10.3%AI Mode—85canstar.com.au
03Tawuniya
78.4
10.2%AI Mode—84kenresearch.com
04SALAMA
77.9
10.1%AI Mode—84businesswire.com
05Guardian Life
77.8
10.1%AI Mode▲ 2.484covermatelife.com.au
06Prudential BSN Takaful Berhad
77.2
10.0%AI Mode—84businesswire.com
07Northwestern Mutual
76.6
9.9%AI Mode▲ 6.983covermatelife.com.au
08TLIS
76.4
9.9%AI Mode—83insurancewatch.com.au
09HBF Health
73.3
9.5%AI Mode—82healthslips.com.au
10Health Partners
73.3
9.5%AI Mode—82healthpartners.com.au
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Insurance
#DomainCitation shareΔ vs last month
01com.au
18.0%
—
02canstar.com.au
5.5%
▼ 5.5
03insure.com
5.1%
—
04finder.com.au
4.2%
▲ 4.5
05fair.com.au
3.6%
—
06my.sayso.com.au
3.6%
—
07insurancebusinessmag.com
3.5%
▲ 2.7
08choice.com.au
3.4%
—
09youtube.com
3.1%
—
10autoinsurance.com
2.9%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Insurance, with distinct brands named and sources cited
#PromptBrandsSources
01Auto insurance companies trusted by drivers2670
02Takaful insurance providers popular in the region3669
03Which insurance companies settle claims fastest?4667
04Health insurance providers with smooth claims experience2262
05Life insurance providers with strong financial ratings2946
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Northwestern Mutualscore 76.6
▲ 6.9
Guardian Lifescore 77.8
▲ 2.4
Falling

No falling brands this month.

2 ranked brands scored in both Jul and AugIndustry avg ±4.6/mo

Global Search Demand

Where this industry's questions originate
3,177,028 searches sampled
Tracked markets for Insurance, by sampled search volume
#CountrySearch volume
01United States2.1M
02United Kingdom436K
03Japan158K
04Australia122K
05Canada121K
06Germany77K
07Saudi Arabia53K
08Egypt23K
09United Arab Emirates23K
10Italy23K
11France18K
12Singapore15K
12 tracked markets
This edition

What Changed This Month

New York Life Insurance Company leads Insurance this edition with a visibility score of 80.3, ahead of Youi at 79.7.

com.au is the most-cited source grounding insurance answers, at roughly 18.0% of citations. Brand-owned pages account for 13.8% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked insurance brands is 77.5, and a score above 56.5 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Insurance

Questions?
We Have
the Answers.

New York Life Insurance Company currently leads AI search visibility in insurance with a Goodie visibility score of 80.3, measured across the tracked AI models.

com.au is the most-cited source in insurance AI answers, grounding roughly 18.0% of citations in this industry.

The median score among ranked insurance brands is 77.5. A score above 56.5 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.