Our Approach to Gathering AI Visibility Data
We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.
Real Intent Capture
Each tracked industry has a fixed set of prompts modelled on how people actually ask about it, so one month can be compared directly with the next.
Global Model Interrogation
We run each industry's prompts across the tracked models in each market we cover, so each market is scored on its own answers rather than on a global average applied everywhere.
Attribution Mapping
We analyze the generated answers to capture the "Kingmaker" domains: the specific sources models cite most often in the answers that name a brand, so you can see which sources the models lean on where you appear and where you do not.