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Leading Consumer Electronics – General Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, Apple leads AI search visibility in Consumer Electronics – General with a Goodie visibility score of 77.7, ahead of Samsung (74.6) and Microsoft (73.5). The median score across the 14 ranked brands is 61.9, and a score above 35.8 reaches the top ten. The most-cited source grounding these answers is google.com at 11.6% of all citations, while brand-owned pages account for just 36.2%.

5k prompts · 1.7m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Consumer Electronics – General
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
61.9
Half of the 14 ranked consumer electronics – general brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
35.8
Clearing 35.8 puts a brand in the category top ten. The bar sits 26.1 points below the midpoint, so the leaderboard is closely contested.
Brands named per answer
5.4
A typical answer names five brands, so the consideration set is narrow and a mention is hard-won.
Index-wide average is 8.8
Citation mix
  • UGC 4%
  • Editorial 15%
  • Video 2%
  • Reference 3%
  • Retail 2%
  • Other 74%
Other leads the third-party sources grounding consumer electronics – general answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
36.2%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
76/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
202k in August · ▲ 5.8% vs July
Citations parsed
7.6m
1m in August · ▼ 0.7% vs July
Brands observed
332
14 ranked here · 318 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Consumer Electronics – General, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Apple
77.7
10.8%AI ModeChatGPTCopilotPerplexity▲ 1.484techradar.com
02Samsung
74.6
10.3%AI ModeChatGPTCopilotPerplexity▲ 4.882techradar.com
03Microsoft
73.5
10.2%AI ModeChatGPTCopilotPerplexity▲ 1.882techradar.com
04Bose
72.6
10.1%AI ModeChatGPTCopilotPerplexity▲ 3.581techradar.com
05Lenovo
72.5
10.0%AI ModeChatGPTCopilotPerplexity▼ 1.381techradar.com
06Sony
72.5
10.0%AI ModeChatGPTCopilotPerplexity▲ 0.581techradar.com
07Dell
72.2
10.0%AI ModeChatGPTCopilotPerplexity▼ 1.581techradar.com
08Wacom
51.6
7.1%AI ModeCopilotPerplexity▲ 2.371xp-pen.com
09HP
51.5
7.1%AI ModeChatGPTPerplexity▼ 3.271techradar.com
10Google
35.8
5.0%ChatGPTCopilot▼ 0.163techradar.com
14 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Consumer Electronics – General
#DomainCitation shareΔ vs last month
01google.com
11.6%
▼ 2.2
02au.pcmag.com
9.5%
—
03youtube.com
7.3%
▲ 0.5
04techradar.com
4.8%
▲ 2.1
05pcmag.com
4.7%
▲ 6.4
06zdnet.com
4.5%
—
07reviehub.com
3.6%
—
08androidpolice.com
3.6%
—
09reddit.com
3.5%
▲ 1.8
10com.au
3.2%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Consumer Electronics – General, with distinct brands named and sources cited
#PromptBrandsSources
01Flagship smartphones that feel worth the price11190
02Tech products known for durability and support71178
03Tablets creative professionals use for work14171
04Which laptops do students rely on daily?10146
05Noise canceling headphones for frequent flyers15102
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Samsungscore 74.6
▲ 4.8
Bosescore 72.6
▲ 3.5
Wacomscore 51.6
▲ 2.3
Falling
OnePlusscore 17.9
▼ 6.5
HPscore 51.5
▼ 3.2
Sennheiserscore 15.9
▼ 2.0
14 ranked brands scored in both Jul and AugIndustry avg ±2.3/mo

Global Search Demand

Where this industry's questions originate
14,675,608 searches sampled
Tracked markets for Consumer Electronics – General, by sampled search volume
#CountrySearch volume
01United States6.1M
02United Kingdom2.8M
03Germany2M
04Australia806K
05Canada734K
06Japan617K
07France406K
08Egypt389K
09Italy236K
10Saudi Arabia215K
11United Arab Emirates204K
12Singapore137K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
48 of 99 brands visible
01 Apple77.0
02 Bose72.2
03 Sony72.1
04 Dell71.0
05 Microsoft70.4
Full AI Mode cut →
ChatGPT
53 of 99 brands visible
01 Apple77.2
02 Samsung73.4
03 Lenovo72.7
04 Microsoft72.2
05 Dell70.8
Full ChatGPT cut →
Copilot
43 of 99 brands visible
01 Apple81.6
02 Samsung80.9
03 Sony76.6
04 Bose75.6
05 Microsoft73.9
Full Copilot cut →
Perplexity
49 of 99 brands visible
01 Microsoft77.3
02 Lenovo76.8
03 Apple74.9
04 Dell74.3
05 Samsung74.0
Full Perplexity cut →
This edition

What Changed This Month

Apple leads Consumer Electronics – General this edition with a visibility score of 77.7, ahead of Samsung at 74.6.

google.com is the most-cited source grounding consumer electronics – general answers, at roughly 11.6% of citations. Brand-owned pages account for 36.2% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked consumer electronics – general brands is 61.9, and a score above 35.8 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Consumer Electronics – General

Questions?
We Have
the Answers.

Apple currently leads AI search visibility in consumer electronics – general with a Goodie visibility score of 77.7, measured across the tracked AI models.

google.com is the most-cited source in consumer electronics – general AI answers, grounding roughly 11.6% of citations in this industry.

The median score among ranked consumer electronics – general brands is 61.9. A score above 35.8 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.