AI Traffic Analytics

AI Traffic Analytics
That Connect Visibility to Visits

Track ChatGPT traffic, Perplexity referrals, and every other AI engine sending people to your site. Goodie ties each AI referral session to the citations, prompts, and content behind it, so you know what earned the visit and what turned it into a conversion.

Goodie AI Traffic Analytics dashboard showing AI sessions, conversions and traffic over time

Track AI Referral Traffic
From First Citation to Conversion

01

See Which AI Engines Send You Traffic

Goodie integrates with Google Analytics 4 to identify AI referral sessions from ChatGPT, Perplexity, Gemini, Claude, Copilot, and more. Break LLM traffic down by model, content type, geography, product category, and persona to see which engines deliver visits and which ones convert.

02

Tie AI Visibility to Every Visit

GA4 tells you a visit came from ChatGPT, but Goodie tells you why. It pairs AI referral sessions with the citations and mentions behind them, the prompt categories that triggered them, and brand versus competitor keyword data. It also estimates impression volume from your visibility, so you see the full path from AI answer to site visit.

03

Measure Which Optimizations Move the Needle

Goodie runs as a closed-loop system, so every action is measurable. Compare AI search performance before and after content updates, quantify traffic lifts from technical fixes, and identify which optimization types deliver the strongest results.

How it works

How to Analyze AI Traffic
With Goodie

Goodie AI Traffic Analytics chart showing AI referral traffic by engine, including ChatGPT, Claude, AI Mode, Meta AI, Perplexity, Gemini and DeepSeek
01

Connect Google Analytics 4

Link your GA4 property, and Goodie automatically identifies sessions referred by AI engines, separated by model.

02

Map Visits to Visibility

Goodie matches those sessions to your citation, mention, and estimated impression data. You see which AI answers send people to your site and which pages they land on.

03

Track AI Search Performance Over Time

Monitor traffic and conversion rate changes after every content update or technical fix. Trend reporting shows how your AI search performance grows quarter over quarter.

Tracking all major AI models:

See AI Traffic Analytics in Action

Read the NoGood case study 

NoGood used Goodie to capture every visitor arriving from an AI answer and connect those sessions to the visibility data behind them. That made it clear which citations and mentions were earning visits. Within five months, traffic from AI sources passed organic Google traffic, and ChatGPT became one of the largest sources of site visits.

0 %

increase in traffic from AI sources in five months, with AI referrals overtaking organic Google traffic

FAQ

Questions?
We have
the answers.

GA4 can show sessions from AI referrers once you set up the right filters, but it stops at the visit. Goodie’s AI traffic analytics adds the context GA4 doesn’t have: which citations and mentions drove the visit, which prompt categories they came from, and how brand and competitor keywords compare. Because Goodie also tracks your AI visibility and optimizations, you can see what caused a change in traffic, not just that it happened.

Goodie tracks where AI engines cite and mention your brand, then matches that visibility data to AI referral sessions from your GA4 integration. Both live in one system, so you can trace the path from an AI answer to a visit to a conversion and see which content earns the most valuable traffic.

Goodie logs your optimizations alongside visibility and traffic data. After a content update or technical fix, you can see how visibility changed, whether AI referral traffic increased, and whether conversions followed in the weeks after deployment.

AI Traffic Analytics measures the people who visit your site from AI engines and what they do once they arrive. AI Agent Analytics tracks how AI crawlers and agents access and read your site. Revenue Attribution measures the revenue AI search drives, including the zero-click demand analytics tools record as direct traffic. Together, they cover how AI engines read, recommend, and pay off for your brand.

A Google Analytics 4 property. Connect it, and Goodie starts matching AI referral sessions to your visibility data. Goodie also integrates with Google Search Console and Bing Webmaster Tools on every plan, and Enterprise adds Vercel, WordPress, Cloudflare, and CloudFront. Core is fully self-serve and gets your baseline running in minutes. Pro and Enterprise include onboarding and tailored scoping, and Enterprise adds white-glove implementation.

Goodie identifies referral traffic from ChatGPT, Perplexity, Gemini, Claude and other AI platforms through your Google Analytics integration. Visibility tracking scales with your plan: Core covers five engines (ChatGPT, AI Overview, Perplexity, AI Mode and Copilot), Pro adds Gemini, Alexa and Sparky, and Enterprise tracks up to 14, including Claude, Meta AI, Muse, DeepSeek and Grok.

Yes. Agencies manage every client from one dashboard, and each client gets an isolated workspace. You configure which prompts to track, which AI engines to monitor, competitor and category watchlists, and the pages tracked for AI visibility scoring. On Agency Growth, each client workspace tracks ChatGPT, AI Overview and Perplexity. On Agency Enterprise, you can configure up to 14 engines per client.

Yes. Every Goodie plan runs the full loop of research, monitor, act, and measure, and the Google Analytics integration is included on Core, Pro, and Enterprise. What changes by tier is scale: how many AI engines, prompts, and markets you track. See pricing for the full comparison.

other features

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