Optimize your brand’s presence in Instinct, a personal assistant that takes action across apps and devices on a user’s behalf.
Instinct Marketing & AI Optimization Tool
Track & Improve How Your Brand Gets Chosen by Instinct
Why Optimizing for Instinct Matters
01
Instinct picks the brand for the user
The assistant looks for evidence of which brand is worth picking: your site, your reviews, and your coverage. You can shape all three.
02
Your site is the storefront it has to use
Instinct operates a phone and a computer the way a person does. It tries to finish the order, the booking, or the checkout itself. A clunky, gated, or unclear flow stops it the same way it stops a customer. If the task goes through on a competitor's site, that competitor gets the pick.
03
One pick can reach the whole group
Instinct assistants can coordinate plans with each other, so a choice made for one person can carry into other people's plans. That raises the value of being the pick the first time.
KEY FEATURES
Complete Visibility & Control in Instinct
Prompt Research
Find the tasks people hand to Instinct in your category, and prioritize the high-intent requests where brands get chosen.
Visibility Monitoring
See how often Instinct picks your brand, how it describes you, and which competitors it picks instead.
Citation & Source Analysis
See which sources Instinct draws on when it picks a brand in your category, and where yours is missing.
Optimization Actions
Get prioritized recommendations for content, sources, and earned media. Goodie flags the gaps and tells you what to do next.
Content Studio
Create content Instinct can read and cite, in your brand voice.
Agentic Commerce Suite
See how assistants find, compare, and choose your products, and prepare your catalog so Instinct can do the same.
Analytics & Attribution
See how AI agents reach your site and close the technical gaps that stop them from finishing an order or booking.
tech details
How Goodie Tracks Instinct
model
01
Model Coverage
Instinct runs on its own foundation model. Goodie tracks it as a custom model and updates coverage with each release.
02
Update Frequency
Data is collected daily. Priority topics and competitor shifts are monitored in real time.
03
Analysis Depth
Prompts mirror how people hand tasks to Instinct: ordering, booking, and comparing. They cover industries, use cases, and buyer personas.
04
Multilingual Support
Full English support with expanding coverage for other major global languages.
FAQ Questions?
Questions?
We have
the answers.
Instinct is a personal assistant you text or call. You give it a goal and it finishes the task, using a phone and computer the way you would across your apps and devices. A chatbot like ChatGPT mostly answers questions in a conversation. Goodie tracks the two separately.
Goodie runs prompts across the tasks, personas, and use cases in your category. It records direct mentions, competitor comparisons, product recommendations, citations, and sentiment.
Each engine uses different models, sources, and ways of finishing a task, so a brand that ranks well elsewhere can be missing from Instinct’s picks. Goodie tracks each engine separately.
Instinct uses the sites, apps, and services it visits during a task. Citation & Source Analysis shows which of those appear in Instinct’s responses for your category, and where your brand is absent.
Search optimization targets rankings and clicks. Instinct optimization targets whether an assistant can find your brand, trust it, and complete a purchase or booking with it. A usable site and clean product data count alongside content.
It depends on your category and what you publish. Goodie tracks your visibility over time, so you see movement as it happens.
insights Learn More About
Learn More About
Optimizing for AI Agents
Other models we track Optimize Across
Optimize Across
All Major AI Models
