Perplexity cut

Leading Consumer Electronics – General Brands in AI Search

The same monthly sample, re-ranked using only Perplexity answers.

August 2026 edition

Across the six months through August 2026, Microsoft leads AI search visibility in Consumer Electronics – General on Perplexity with a Goodie visibility score of 77.3, ahead of Lenovo (76.8) and Apple (74.9). The median score across the 10 ranked brands is 73.9. The most-cited source grounding these answers is youtube.com at 6.7% of all citations, while brand-owned pages account for just 6.4%.

5k prompts · 1.7m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Consumer Electronics – General · Perplexity
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
73.9
Half of the 10 ranked consumer electronics – general brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.5
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
6.6
A typical answer names seven brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 7.7
Citation mix
  • UGC 5%
  • Editorial 17%
  • Video 7%
  • Reference 2%
  • Retail 2%
  • Other 67%
Other leads the third-party sources grounding consumer electronics – general answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
6.4%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
82/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
202k in August · ▲ 5.8% vs July
Citations parsed
7.6m
1m in August · ▼ 0.7% vs July
Brands observed
332
10 ranked here · 322 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Consumer Electronics – General, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Microsoft
77.3
10.4%Perplexity▲ 1.984youtube.com
02Lenovo
76.8
10.4%Perplexity▼ 0.883techradar.com
03Apple
74.9
10.1%Perplexity▲ 7.482youtube.com
04Dell
74.3
10.0%Perplexity▲ 5.182techradar.com
05Samsung
74.0
10.0%Perplexity▲ 13.282youtube.com
06Bose
73.8
10.0%Perplexity▲ 10.582rtings.com
07Sony
73.7
9.9%Perplexity—82rtings.com
08XPPen
72.7
9.8%Perplexity▲ 7.581xp-pen.com
09HP
72.0
9.7%Perplexity▲ 5.581techradar.com
10Wacom
71.7
9.7%Perplexity▲ 8.681xp-pen.com
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Consumer Electronics – General
#DomainCitation shareΔ vs last month
01youtube.com
6.7%
▼ 3.6
02reddit.com
5.5%
▲ 1.8
03pcmag.com
4.7%
▲ 6.4
04androidpolice.com
3.6%
—
05techradar.com
3.6%
▲ 1.8
06nytimes.com
2.7%
▲ 1.8
07whalesdev.com
2.7%
—
08rtings.com
2.6%
▲ 0.9
09laptopmag.com
2.1%
▲ 0.9
10stuff.tv
1.9%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Consumer Electronics – General, with distinct brands named and sources cited
#PromptBrandsSources
01Flagship smartphones that feel worth the price1039
02Noise canceling headphones for frequent flyers939
03Tech products known for durability and support2838
04Which laptops do students rely on daily?935
05Tablets creative professionals use for work834
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Samsungscore 74.0
▲ 13.2
Bosescore 73.8
▲ 10.5
Wacomscore 71.7
▲ 8.6
Falling
Lenovoscore 76.8
▼ 0.8
9 ranked brands scored in both Jul and AugIndustry avg ±6.7/mo

Global Search Demand

Where this industry's questions originate
251,659 searches sampled
Tracked markets for Consumer Electronics – General, by sampled search volume
#CountrySearch volume
01United States139K
02United Kingdom56K
03Germany21K
04Australia8K
05Canada7K
06Japan6K
07Egypt4K
08France3K
09Italy2K
10Saudi Arabia2K
11United Arab Emirates2K
12Singapore1K
12 tracked markets
This edition

What Changed This Month

Microsoft leads Consumer Electronics – General this edition with a visibility score of 77.3, ahead of Lenovo at 76.8.

youtube.com is the most-cited source grounding consumer electronics – general answers, at roughly 6.7% of citations. Brand-owned pages account for 6.4% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked consumer electronics – general brands is 73.9, and a score above 54.4 reaches the industry top ten.

Free brand check · no signup

Where Does Your Brand Stand in AI Search?

Enter a domain to see its visibility score, strongest industry, model gaps, competitors ahead, and the sources grounding its answers.

31 industries4 models242m+ citation observationsFree unlimited checks
What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
Three-dimensional logo of Goodie, an end-to-end AI search visibility platform.

Don't Let Competitors Own This Category.

Claim Your Brand Claim Your Brand
FAQ · Consumer Electronics – General

Questions?
We Have
the Answers.

Microsoft currently leads AI search visibility in consumer electronics – general with a Goodie visibility score of 77.3, measured across the tracked AI models.

youtube.com is the most-cited source in consumer electronics – general AI answers, grounding roughly 6.7% of citations in this industry.

The median score among ranked consumer electronics – general brands is 73.9. A score above 54.4 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.