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Leading Wireless Carriers Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, TPG leads AI search visibility in Wireless Carriers with a Goodie visibility score of 76.2, ahead of Felix Mobile (73.6) and Optus (72.5). The median score across the 17 ranked brands is 36.3, and a score above 35.2 reaches the top ten. The most-cited source grounding these answers is whistleout.com.au at 6.6% of all citations, while brand-owned pages account for just 34.3%.

5k prompts · 1.7m AI answers · 7.7m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Wireless Carriers
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
36.3
Half of the 17 ranked wireless carriers brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
35.2
Clearing 35.2 puts a brand in the category top ten. The bar sits 1.1 points below the midpoint, so the leaderboard is closely contested.
Brands named per answer
8.4
A typical answer names eight brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 3%
  • Editorial 11%
  • Video 1%
  • Reference 8%
  • Other 77%
Other leads the third-party sources grounding wireless carriers answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
34.3%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
63/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
201k in August · ▼ 2.9% vs July
Citations parsed
7.7m
1m in August · ▲ 7.5% vs July
Brands observed
483
17 ranked here · 466 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Wireless Carriers, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01TPG
76.2
10.4%AI ModeChatGPTCopilotPerplexity▲ 1.083finder.com.au
02Felix Mobile
73.6
10.0%AI ModeChatGPTCopilotPerplexity▲ 2.682finder.com.au
03Optus
72.5
9.9%AI ModeChatGPTCopilotPerplexity▲ 1.981whistleout.com.au
04Vodafone
72.0
9.8%AI ModeChatGPTCopilotPerplexity▲ 3.981whistleout.com.au
05Telstra
71.2
9.7%AI ModeChatGPTCopilotPerplexity▲ 2.381whistleout.com.au
06AT&T
56.7
7.7%ChatGPTCopilotPerplexity▲ 1.273ookla.com
07China Mobile
56.4
7.7%ChatGPTCopilotPerplexity▼ 0.173en.wikipedia.org
08Verizon
56.1
7.6%ChatGPTCopilotPerplexity▲ 1.173tomsguide.com
09T-Mobile
36.3
4.9%CopilotPerplexity▲ 3.463tomsguide.com
10TPG Telecom
35.2
4.8%AI ModeChatGPT▼ 3.363accc.gov.au
17 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Wireless Carriers
#DomainCitation shareΔ vs last month
01whistleout.com.au
6.6%
▲ 5.0
02com.au
3.9%
—
03finder.com.au
3.7%
▲ 3.6
04aph.gov.au
3.6%
—
05canstar.com.au
3.5%
·
06businessinsider.com
3.2%
—
07youtube.com
3.1%
▼ 0.9
08aldimobile.com.au
3.1%
—
09tomsguide.com
3.0%
▲ 2.1
10knowroaming.com
2.8%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Wireless Carriers, with distinct brands named and sources cited
#PromptBrandsSources
01Carriers with reliable international roaming46170
02Mobile operators dominating the regional market68154
03Mobile carriers offering the widest coverage28151
04Prepaid mobile plans offering good value56144
05Which 5G networks deliver real world speeds?39120
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Vodafonescore 72.0
▲ 3.9
T-Mobilescore 36.3
▲ 3.4
Felix Mobilescore 73.6
▲ 2.6
Falling
TPG Telecomscore 35.2
▼ 3.3
Lycamobilescore 17.4
▼ 2.0
Boost Mobilescore 17.5
▼ 0.7
13 ranked brands scored in both Jul and AugIndustry avg ±2.0/mo

Global Search Demand

Where this industry's questions originate
70,211,156 searches sampled
Tracked markets for Wireless Carriers, by sampled search volume
#CountrySearch volume
01United States50.9M
02Australia6.8M
03United Kingdom5.8M
04Germany4.8M
05Canada633K
06Egypt546K
07France510K
08Japan149K
09United Arab Emirates44K
10Singapore35K
11Saudi Arabia28K
12Italy8K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
54 of 120 brands visible
01 du75.3
02 TPG75.2
03 Vodafone73.9
04 Telstra73.8
05 Holafly73.5
Full AI Mode cut →
ChatGPT
69 of 120 brands visible
01 TPG77.7
02 AT&T76.9
03 Verizon74.4
04 Felix Mobile72.8
05 TPG Telecom72.4
Full ChatGPT cut →
Copilot
63 of 120 brands visible
01 SK Telecom82.1
02 China Mobile81.5
03 Felix Mobile78.0
04 TPG77.6
05 Verizon77.5
Full Copilot cut →
Perplexity
55 of 120 brands visible
01 China Mobile74.6
02 AT&T74.2
03 TPG74.1
04 Telefónica73.4
05 Verizon72.4
Full Perplexity cut →
This edition

What Changed This Month

TPG leads Wireless Carriers this edition with a visibility score of 76.2, ahead of Felix Mobile at 73.6.

whistleout.com.au is the most-cited source grounding wireless carriers answers, at roughly 6.6% of citations. Brand-owned pages account for 34.3% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked wireless carriers brands is 36.3, and a score above 35.2 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Wireless Carriers

Questions?
We Have
the Answers.

TPG currently leads AI search visibility in wireless carriers with a Goodie visibility score of 76.2, measured across the tracked AI models.

whistleout.com.au is the most-cited source in wireless carriers AI answers, grounding roughly 6.6% of citations in this industry.

The median score among ranked wireless carriers brands is 36.3. A score above 35.2 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.