AI Mode cut

Leading Wireless Carriers Brands in AI Search

The same monthly sample, re-ranked using only AI Mode answers.

August 2026 edition

Across the six months through August 2026, du leads AI search visibility in Wireless Carriers on AI Mode with a Goodie visibility score of 75.3, ahead of TPG (75.2) and Vodafone (73.9). The median score across the 10 ranked brands is 73.5. The most-cited source grounding these answers is whistleout.com.au at 11.8% of all citations, while brand-owned pages account for just 34.3%.

5k prompts · 1.7m AI answers · 7.7m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Wireless Carriers · AI Mode
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
73.5
Half of the 10 ranked wireless carriers brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
8.4
A typical answer names eight brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 3%
  • Editorial 9%
  • Video 3%
  • Reference 13%
  • Other 72%
Other leads the third-party sources grounding wireless carriers answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
34.3%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
82/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
201k in August · ▼ 2.9% vs July
Citations parsed
7.7m
1m in August · ▲ 7.5% vs July
Brands observed
483
10 ranked here · 473 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Wireless Carriers, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01du
75.3
10.4%AI Mode—83ookla.com
02TPG
75.2
10.4%AI Mode—83whistleout.com.au
03Vodafone
73.9
10.2%AI Mode▼ 2.782whistleout.com.au
04Telstra
73.8
10.2%AI Mode▼ 1.482whistleout.com.au
05Holafly
73.5
10.1%AI Mode—82knowroaming.com
06Felix Mobile
73.4
10.1%AI Mode▲ 2.782whistleout.com.au
07Optus
72.5
10.0%AI Mode▼ 4.681whistleout.com.au
08Boost Mobile
70.1
9.7%AI Mode—80whistleout.com.au
09ALDI Mobile
69.8
9.6%AI Mode—80whistleout.com.au
10TPG Telecom
68.4
9.4%AI Mode▼ 4.979cmobile.com.au
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Wireless Carriers
#DomainCitation shareΔ vs last month
01whistleout.com.au
11.8%
▲ 11.8
02com.au
10.0%
—
03canstar.com.au
6.0%
▲ 1.8
04finder.com.au
5.9%
▲ 11.8
05accc.gov.au
4.5%
—
06mozo.com.au
4.5%
—
07youtube.com
3.7%
▼ 0.9
08aldimobile.com.au
3.6%
—
09aph.gov.au
3.6%
—
10ookla.com
3.5%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Wireless Carriers, with distinct brands named and sources cited
#PromptBrandsSources
01Carriers with reliable international roaming2291
02Prepaid mobile plans offering good value4068
03Mobile carriers offering the widest coverage1968
04Mobile operators dominating the regional market3157
05Which 5G networks deliver real world speeds?1744
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Felix Mobilescore 73.4
▲ 2.7
Falling
TPG Telecomscore 68.4
▼ 4.9
Optusscore 72.5
▼ 4.6
Vodafonescore 73.9
▼ 2.7
5 ranked brands scored in both Jul and AugIndustry avg ±3.2/mo

Global Search Demand

Where this industry's questions originate
24,184,134 searches sampled
Tracked markets for Wireless Carriers, by sampled search volume
#CountrySearch volume
01United States18.4M
02Australia2.2M
03United Kingdom1.6M
04Germany1.4M
05Canada183K
06Egypt161K
07France144K
08Japan48K
09United Arab Emirates15K
10Singapore12K
11Saudi Arabia10K
12Italy3K
12 tracked markets
This edition

What Changed This Month

du leads Wireless Carriers this edition with a visibility score of 75.3, ahead of TPG at 75.2.

whistleout.com.au is the most-cited source grounding wireless carriers answers, at roughly 11.8% of citations. Brand-owned pages account for 34.3% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked wireless carriers brands is 73.5, and a score above 59.8 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Wireless Carriers

Questions?
We Have
the Answers.

du currently leads AI search visibility in wireless carriers with a Goodie visibility score of 75.3, measured across the tracked AI models.

whistleout.com.au is the most-cited source in wireless carriers AI answers, grounding roughly 11.8% of citations in this industry.

The median score among ranked wireless carriers brands is 73.5. A score above 59.8 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.