Copilot cut

Leading Auto Manufacturers & Parts Brands in AI Search

The same monthly sample, re-ranked using only Copilot answers.

August 2026 edition

Across the six months through August 2026, Volvo leads AI search visibility in Auto Manufacturers & Parts on Copilot with a Goodie visibility score of 78.3, ahead of Lexus (78.2) and Michelin (77.1). The median score across the 10 ranked brands is 76.3. The most-cited source grounding these answers is wikipedia.org at 3.8% of all citations, while brand-owned pages account for just 3.9%.

5k prompts · 1.8m AI answers · 8.1m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Auto Manufacturers & Parts · Copilot
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
76.3
Half of the 10 ranked auto manufacturers & parts brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.2
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
8.8
A typical answer names nine brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 6.5
Citation mix
  • UGC 1%
  • Editorial 5%
  • Video 2%
  • Reference 12%
  • Retail 3%
  • Other 77%
Other leads the third-party sources grounding auto manufacturers & parts answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
3.9%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
83/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.8m
206k in August · ▲ 0.0% vs July
Citations parsed
8.1m
1m in August · ▲ 0.2% vs July
Brands observed
198
10 ranked here · 188 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Auto Manufacturers & Parts, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Volvo
78.3
10.3%Copilot—84iihs.org
02Lexus
78.2
10.3%Copilot▼ 1.484kbb.com
03Michelin
77.1
10.1%Copilot▲ 4.184tiregrades.com
04Toyota
77.0
10.1%Copilot▼ 3.784kbb.com
05Genesis
76.3
10.0%Copilot—83caredge.com
06Goodyear
76.3
10.0%Copilot—83tiregrades.com
07BYD
76.2
10.0%Copilot—83iihs.org
08Tesla
74.8
9.8%Copilot▼ 5.582iihs.org
09Continental
74.3
9.8%Copilot▲ 3.082tiregrades.com
10Mazda
72.9
9.6%Copilot▲ 3.381cars24.com.au
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Auto Manufacturers & Parts
#DomainCitation shareΔ vs last month
01wikipedia.org
3.8%
—
02alibaba.com
2.8%
—
03goodyear.com
2.7%
—
04techradar.com
2.7%
—
05tirerack.com
2.7%
—
06kbb.com
2.3%
·
07cars24.com.au
1.9%
—
08iea.org
1.9%
—
09apnews.com
1.8%
—
10iihs.org
1.8%
▼ 0.9
Top 10 of 926 domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Auto Manufacturers & Parts, with distinct brands named and sources cited
#PromptBrandsSources
01Electric vehicle brands gaining market share2526
02Which car brands rank highest for safety?2424
03Luxury car brands with strong reliability1221
04Auto brands with strong resale value1220
05Tire manufacturers offering long tread life1515
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Michelinscore 77.1
▲ 4.1
Mazdascore 72.9
▲ 3.3
Continentalscore 74.3
▲ 3.0
Falling
Teslascore 74.8
▼ 5.5
Toyotascore 77.0
▼ 3.7
Lexusscore 78.2
▼ 1.4
6 ranked brands scored in both Jul and AugIndustry avg ±3.5/mo

Global Search Demand

Where this industry's questions originate
240,983 searches sampled
Tracked markets for Auto Manufacturers & Parts, by sampled search volume
#CountrySearch volume
01United States137K
02Canada43K
03Japan20K
04United Kingdom11K
05Australia10K
06Egypt6K
07Germany5K
08Italy3K
09United Arab Emirates2K
10France2K
11Saudi Arabia1K
12Singapore744
12 tracked markets
This edition

What Changed This Month

Volvo leads Auto Manufacturers & Parts this edition with a visibility score of 78.3, ahead of Lexus at 78.2.

wikipedia.org is the most-cited source grounding auto manufacturers & parts answers, at roughly 3.8% of citations. Brand-owned pages account for 3.9% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked auto manufacturers & parts brands is 76.3, and a score above 45.4 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Auto Manufacturers & Parts

Questions?
We Have
the Answers.

Volvo currently leads AI search visibility in auto manufacturers & parts with a Goodie visibility score of 78.3, measured across the tracked AI models.

wikipedia.org is the most-cited source in auto manufacturers & parts AI answers, grounding roughly 3.8% of citations in this industry.

The median score among ranked auto manufacturers & parts brands is 76.3. A score above 45.4 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.