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Leading Cybersecurity Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, Accenture leads AI search visibility in Cybersecurity with a Goodie visibility score of 75.2, ahead of PwC (74.7) and CrowdStrike (72.2). The median score across the 17 ranked brands is 38.4, and a score above 35.0 reaches the top ten. The most-cited source grounding these answers is youtube.com at 6.9% of all citations, while brand-owned pages account for just 33.9%.

5k prompts · 1.8m AI answers · 8m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Cybersecurity
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
38.4
Half of the 17 ranked cybersecurity brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
35.0
Clearing 35.0 puts a brand in the category top ten. The bar sits 3.3 points below the midpoint, so the leaderboard is closely contested.
Brands named per answer
10.7
A typical answer names eleven brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 5%
  • Editorial 6%
  • Video 2%
  • Reference 9%
  • Other 78%
Other leads the third-party sources grounding cybersecurity answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
33.9%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
64/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.8m
194k in August · ▼ 4.0% vs July
Citations parsed
8m
1m in August · ▲ 1.4% vs July
Brands observed
607
17 ranked here · 590 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Cybersecurity, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Accenture
75.2
10.4%AI ModeChatGPTCopilotPerplexity▼ 0.683casebasix.com
02PwC
74.7
10.3%AI ModeChatGPTCopilotPerplexity▲ 1.182casebasix.com
03CrowdStrike
72.2
10.0%AI ModeChatGPTCopilotPerplexity▼ 0.581sentinelone.com
04EY
72.0
10.0%AI ModeChatGPTCopilotPerplexity▼ 2.181casebasix.com
05Microsoft Security Copilot
71.2
9.9%AI ModeChatGPTCopilotPerplexity▼ 3.681sentinelone.com
06Deloitte
56.1
7.8%AI ModeCopilotPerplexity▼ 1.873casebasix.com
07KPMG
54.7
7.6%AI ModeCopilotPerplexity▼ 3.772casebasix.com
08Cisco
52.7
7.3%ChatGPTCopilotPerplexity▼ 0.771sentinelone.com
09Palo Alto Networks
38.4
5.3%AI ModeCopilot▲ 0.264linkedin.com
10SentinelOne
35.0
4.8%AI ModeChatGPT▲ 0.363sentinelone.com
17 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Cybersecurity
#DomainCitation shareΔ vs last month
01youtube.com
6.9%
▲ 2.7
02com.au
6.7%
—
03wifitalents.com
5.5%
—
04gartner.com
4.9%
▲ 0.3
05cybernews.com
4.8%
—
06pcmag.com
4.7%
—
07linkedin.com
4.2%
▲ 3.6
08wikipedia.org
3.9%
—
09microsoft.com
3.8%
▼ 8.2
10adaptiveis.net
3.6%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Cybersecurity, with distinct brands named and sources cited
#PromptBrandsSources
01Business security tools beyond basic antivirus90352
02Enterprise security platforms with strong market reputation47237
03Network security platforms used in regulated industries120220
04Which cybersecurity solutions suit mid size companies?73211
05Cybersecurity consulting firms trusted by large enterprises45174
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Sophosscore 17.0
▲ 4.7
Cloudflarescore 18.0
▲ 3.5
Bitdefenderscore 16.2
▲ 1.3
Falling
KPMGscore 54.7
▼ 3.7
Microsoft Security Copilotscore 71.2
▼ 3.6
EYscore 72.0
▼ 2.1
13 ranked brands scored in both Jul and AugIndustry avg ±1.8/mo

Global Search Demand

Where this industry's questions originate
7,073,866 searches sampled
Tracked markets for Cybersecurity, by sampled search volume
#CountrySearch volume
01United Kingdom2M
02Saudi Arabia1.9M
03United States1.7M
04Italy326K
05Germany286K
06France188K
07Egypt131K
08Japan119K
09Australia113K
10Canada113K
11United Arab Emirates74K
12Singapore42K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
63 of 170 brands visible
01 Palo Alto Networks83.1
02 CrowdStrike76.1
03 Deloitte76.0
04 PwC74.6
05 KPMG74.6
Full AI Mode cut →
ChatGPT
83 of 170 brands visible
01 Accenture78.0
02 PwC78.0
03 Cisco74.3
04 EY70.9
05 SentinelOne68.9
Full ChatGPT cut →
Copilot
76 of 170 brands visible
01 CrowdStrike78.0
02 Microsoft Security Copilot76.0
03 Accenture74.3
04 Deloitte74.3
05 PwC73.8
Full Copilot cut →
Perplexity
57 of 170 brands visible
01 Accenture75.9
02 Deloitte74.1
03 PwC72.4
04 IBM72.0
05 KPMG72.0
Full Perplexity cut →
This edition

What Changed This Month

Accenture leads Cybersecurity this edition with a visibility score of 75.2, ahead of PwC at 74.7.

youtube.com is the most-cited source grounding cybersecurity answers, at roughly 6.9% of citations. Brand-owned pages account for 33.9% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked cybersecurity brands is 38.4, and a score above 35.0 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Cybersecurity

Questions?
We Have
the Answers.

Accenture currently leads AI search visibility in cybersecurity with a Goodie visibility score of 75.2, measured across the tracked AI models.

youtube.com is the most-cited source in cybersecurity AI answers, grounding roughly 6.9% of citations in this industry.

The median score among ranked cybersecurity brands is 38.4. A score above 35.0 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.