Live index

Leading Delivery & Logistics Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, DHL leads AI search visibility in Delivery & Logistics with a Goodie visibility score of 78.5, ahead of Kuehne + Nagel (77.3) and UPS (76.7). The median score across the 19 ranked brands is 20.7, and a score above 20.7 reaches the top ten. The most-cited source grounding these answers is com.au at 8.8% of all citations, while brand-owned pages account for just 26.2%.

5k prompts · 1.7m AI answers · 8.4m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Delivery & Logistics
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
20.7
Half of the 19 ranked delivery & logistics brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
20.7
Clearing 20.7 puts a brand in the category top ten. The bar sits 0.0 points above the midpoint, so the leaderboard is closely contested.
Brands named per answer
9.6
A typical answer names ten brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 4%
  • Editorial 4%
  • Video 2%
  • Reference 4%
  • Retail 2%
  • Other 84%
Other leads the third-party sources grounding delivery & logistics answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
26.2%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
55/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
205k in August · ▲ 4.1% vs July
Citations parsed
8.4m
1m in August · ▼ 0.3% vs July
Brands observed
784
19 ranked here · 765 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Delivery & Logistics, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01DHL
78.5
10.3%AI ModeChatGPTCopilotPerplexity▼ 5.984linkedin.com
02Kuehne + Nagel
77.3
10.1%AI ModeChatGPTCopilotPerplexity▼ 0.384supplychaindigital.com
03UPS
76.7
10.0%AI ModeChatGPTCopilotPerplexity▼ 2.883linkedin.com
04FedEx
75.7
9.9%AI ModeChatGPTCopilotPerplexity▲ 0.383supplychaindigital.com
05C.H. Robinson
57.9
7.6%ChatGPTCopilotPerplexity▼ 1.974teamfpi.com
06DB Schenker
57.9
7.6%ChatGPTCopilotPerplexity▲ 0.874clickpost.ai
07XPO Logistics
57.2
7.5%AI ModeChatGPTPerplexity▲ 2.074shipbob.com
08DSV
55.4
7.3%AI ModeChatGPTCopilot·73clickpost.ai
09Amazon
36.6
4.8%AI ModeChatGPT▼ 4.363teamfpi.com
10Nippon Express
20.7
2.7%Copilot—55metroscg.com
19 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Delivery & Logistics
#DomainCitation shareΔ vs last month
01com.au
8.8%
—
02couriersandfreight.com.au
8.2%
—
03youtube.com
6.1%
▼ 4.5
04linkedin.com
5.6%
▼ 1.7
05estorelogistics.com.au
5.5%
—
06supplychaindigital.com
3.9%
▲ 0.9
07reuters.com
3.9%
▼ 0.9
08magellanlogistics.com.au
3.6%
—
09jctrans.com
3.6%
—
10prediko.io
3.5%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Delivery & Logistics, with distinct brands named and sources cited
#PromptBrandsSources
01Cold chain logistics providers for food and pharma90328
02Logistics firms investing in automation54202
03Third party logistics providers used by retailers80162
04Freight forwarders handling international trade36144
05Logistics companies trusted for reliability67136
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Maerskscore 18.7
▲ 2.9
XPO Logisticsscore 57.2
▲ 2.0
Lineagescore 19.1
▲ 1.5
Falling
DHLscore 78.5
▼ 5.9
Amazonscore 36.6
▼ 4.3
UPSscore 76.7
▼ 2.8
14 ranked brands scored in both Jul and AugIndustry avg ±1.9/mo

Global Search Demand

Where this industry's questions originate
1,664,054 searches sampled
Tracked markets for Delivery & Logistics, by sampled search volume
#CountrySearch volume
01United States783K
02United Kingdom287K
03Japan203K
04Germany87K
05Australia70K
06Canada57K
07Singapore56K
08United Arab Emirates41K
09Italy26K
10Saudi Arabia24K
11Egypt19K
12France12K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
64 of 158 brands visible
01 UPS77.5
02 DHL76.9
03 Kuehne + Nagel76.7
04 Coldco Logistics76.7
05 Lineage76.6
Full AI Mode cut →
ChatGPT
65 of 158 brands visible
01 DHL80.6
02 UPS80.1
03 FedEx79.5
04 DSV78.1
05 Kuehne + Nagel77.3
Full ChatGPT cut →
Copilot
72 of 158 brands visible
01 C.H. Robinson83.8
02 Nippon Express82.8
03 Kuehne + Nagel79.5
04 DB Schenker79.1
05 DHL77.6
Full Copilot cut →
Perplexity
60 of 158 brands visible
01 XPO Logistics79.2
02 DHL78.9
03 Nichirei Logistics Group78.5
04 VersaCold Logistics Services76.9
05 UPS76.7
Full Perplexity cut →
This edition

What Changed This Month

DHL leads Delivery & Logistics this edition with a visibility score of 78.5, ahead of Kuehne + Nagel at 77.3.

com.au is the most-cited source grounding delivery & logistics answers, at roughly 8.8% of citations. Brand-owned pages account for 26.2% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked delivery & logistics brands is 20.7, and a score above 20.7 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Delivery & Logistics

Questions?
We Have
the Answers.

DHL currently leads AI search visibility in delivery & logistics with a Goodie visibility score of 78.5, measured across the tracked AI models.

com.au is the most-cited source in delivery & logistics AI answers, grounding roughly 8.8% of citations in this industry.

The median score among ranked delivery & logistics brands is 20.7. A score above 20.7 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.