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Leading Packaged Foods & Beverages Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, PepsiCo Inc. leads AI search visibility in Packaged Foods & Beverages with a Goodie visibility score of 81.5, ahead of Mondelēz (81.0) and Fiji Water (59.8). The median score across the 20 ranked brands is 38.4, and a score above 38.5 reaches the top ten. The most-cited source grounding these answers is sec.gov at 6.4% of all citations, while brand-owned pages account for just 11.9%.

5k prompts · 1.7m AI answers · 7.7m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Packaged Foods & Beverages
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
38.4
Half of the 20 ranked packaged foods & beverages brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
38.5
Clearing 38.5 puts a brand in the category top ten. The bar sits 0.1 points above the midpoint, so the leaderboard is closely contested.
Brands named per answer
13.0
A typical answer names 13 brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 3%
  • Editorial 5%
  • Video 1%
  • Reference 10%
  • Retail 1%
  • Other 80%
Other leads the third-party sources grounding packaged foods & beverages answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
11.9%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
64/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
198k in August · ▼ 2.9% vs July
Citations parsed
7.7m
1m in August · ▲ 0.3% vs July
Brands observed
949
20 ranked here · 929 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Packaged Foods & Beverages, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01PepsiCo Inc.
81.5
10.3%AI ModeChatGPTCopilotPerplexity▲ 1.586linkedin.com
02Mondelēz
81.0
10.3%AI ModeChatGPTCopilotPerplexity▼ 1.086bakeryandsnacks.com
03Fiji Water
59.8
7.6%AI ModeChatGPTCopilot▼ 1.275drinkonewater.com
04VOSS
59.2
7.5%AI ModeCopilotPerplexity—75youtube.com
05The Coca-Cola Company
59.0
7.5%AI ModeChatGPTPerplexity▼ 2.374fortunebusinessinsights.com
06San Pellegrino
58.1
7.4%ChatGPTCopilotPerplexity▼ 2.674tastingtable.com
07Coca-Cola Company
57.0
7.2%AI ModeCopilotPerplexity▼ 3.473beveragedaily.com
08General Mills
40.0
5.1%CopilotPerplexity▲ 1.165bakeryandsnacks.com
09Evian
38.8
4.9%ChatGPTCopilot▼ 2.164drinkonewater.com
10Heinz
38.5
4.9%ChatGPTCopilot▼ 2.764thegrocer.co.uk
20 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Packaged Foods & Beverages
#DomainCitation shareΔ vs last month
01sec.gov
6.4%
—
02com.au
5.0%
—
03wikipedia.org
4.9%
—
04brandfinance.com
4.5%
—
05mordorintelligence.com
3.6%
▼ 0.9
06daganghalal.com
3.6%
—
07youtube.com
3.5%
▲ 3.6
08statista.com
3.5%
—
09google.com
3.4%
—
10linkedin.com
3.3%
▲ 0.9
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Packaged Foods & Beverages, with distinct brands named and sources cited
#PromptBrandsSources
01Which beverage brands dominate global markets?94180
02Snack food companies with strong distribution41175
03Bottled water brands perceived as premium77170
04Halal food manufacturers with certification103169
05Packaged food brands consumers trust98144
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
PepsiCo Inc.score 81.5
▲ 1.5
General Millsscore 40.0
▲ 1.1
Cadburyscore 19.5
▲ 0.7
Falling
Coca-Cola Companyscore 57.0
▼ 3.4
Heinzscore 38.5
▼ 2.7
San Pellegrinoscore 58.1
▼ 2.6
12 ranked brands scored in both Jul and AugIndustry avg ±1.9/mo

Global Search Demand

Where this industry's questions originate
4,427,451 searches sampled
Tracked markets for Packaged Foods & Beverages, by sampled search volume
#CountrySearch volume
01United States2.4M
02United Kingdom567K
03Germany364K
04France263K
05Canada227K
06Australia218K
07Japan151K
08Italy132K
09Singapore45K
10Egypt40K
11Saudi Arabia33K
12United Arab Emirates26K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
94 of 219 brands visible
01 Mondelēz82.5
02 PepsiCo Inc.82.1
03 Fiji Water79.9
04 Icelandic Glacial79.7
05 The Coca-Cola Company78.6
Full AI Mode cut →
ChatGPT
90 of 219 brands visible
01 Mondelēz82.2
02 Acqua Panna79.4
03 The Coca-Cola Company79.3
04 Fiji Water78.8
05 Heinz78.6
Full ChatGPT cut →
Copilot
71 of 219 brands visible
01 PepsiCo Inc.85.1
02 Mondelēz81.5
03 Fiji Water80.6
04 General Mills80.6
05 VOSS79.2
Full Copilot cut →
Perplexity
92 of 219 brands visible
01 PepsiCo Inc.82.0
02 Campbell Soup Company80.8
03 Gerolsteiner80.0
04 General Mills79.6
05 VOSS79.6
Full Perplexity cut →
This edition

What Changed This Month

PepsiCo Inc. leads Packaged Foods & Beverages this edition with a visibility score of 81.5, ahead of Mondelēz at 81.0.

sec.gov is the most-cited source grounding packaged foods & beverages answers, at roughly 6.4% of citations. Brand-owned pages account for 11.9% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked packaged foods & beverages brands is 38.4, and a score above 38.5 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Packaged Foods & Beverages

Questions?
We Have
the Answers.

PepsiCo Inc. currently leads AI search visibility in packaged foods & beverages with a Goodie visibility score of 81.5, measured across the tracked AI models.

sec.gov is the most-cited source in packaged foods & beverages AI answers, grounding roughly 6.4% of citations in this industry.

The median score among ranked packaged foods & beverages brands is 38.4. A score above 38.5 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.