Live index

Leading Skincare & Cosmetics Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, La Roche-Posay leads AI search visibility in Skincare & Cosmetics with a Goodie visibility score of 78.3, ahead of SkinCeuticals (78.0) and Rare Beauty (78.0). The median score across the 18 ranked brands is 37.9, and a score above 37.9 reaches the top ten. The most-cited source grounding these answers is google.com at 10.4% of all citations, while brand-owned pages account for just 4.5%.

5k prompts · 1.7m AI answers · 7.8m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Skincare & Cosmetics
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
37.9
Half of the 18 ranked skincare & cosmetics brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
37.9
Clearing 37.9 puts a brand in the category top ten. The bar sits 0.0 points below the midpoint, so the leaderboard is closely contested.
Brands named per answer
11.4
A typical answer names eleven brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 5%
  • Editorial 3%
  • Video 1%
  • Reference 4%
  • Retail 1%
  • Other 86%
Other leads the third-party sources grounding skincare & cosmetics answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
4.5%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
64/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
207k in August · ▲ 5.1% vs July
Citations parsed
7.8m
1m in August · ▼ 0.3% vs July
Brands observed
565
18 ranked here · 547 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Skincare & Cosmetics, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01La Roche-Posay
78.3
10.1%AI ModeChatGPTCopilotPerplexity▲ 3.284youtube.com
02SkinCeuticals
78.0
10.1%AI ModeChatGPTCopilotPerplexity▲ 2.984youtube.com
03Rare Beauty
78.0
10.1%AI ModeChatGPTCopilotPerplexity▼ 0.684cosmetify.com
04Dior Beauty
76.8
10.0%AI ModeChatGPTCopilotPerplexity▲ 5.783whowhatwear.com
05CeraVe
76.5
9.9%AI ModeChatGPTCopilotPerplexity▼ 2.483instagram.com
06Fenty Beauty
56.9
7.4%ChatGPTCopilotPerplexity▲ 2.473rivaliq.com
07EltaMD
40.7
5.3%CopilotPerplexity▲ 0.665dermstore.com
08Redken
40.5
5.3%CopilotPerplexity▲ 1.765reddit.com
09Charlotte Tilbury
38.0
4.9%ChatGPTCopilot▼ 3.064whowhatwear.com
10Giorgio Armani Beauty
37.9
4.9%AI ModeChatGPT▲ 1.964whowhatwear.com
18 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Skincare & Cosmetics
#DomainCitation shareΔ vs last month
01google.com
10.4%
▼ 4.5
02instagram.com
9.2%
▲ 7.3
03amraandelma.com
9.0%
—
04youtube.com
5.0%
▼ 5.0
05aad.org
4.5%
▼ 1.8
06reddit.com
4.3%
—
07com.au
4.1%
—
08tiktok.com
4.1%
—
09wwd.com
3.9%
—
10glow.com.au
3.8%
▲ 1.4
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Skincare & Cosmetics, with distinct brands named and sources cited
#PromptBrandsSources
01Skincare brands people see real results from103237
02Beauty brands popular on social media75214
03Haircare brands trusted by salons64212
04Which cosmetic brands are dermatologist approved?78149
05Luxury makeup brands professionals recommend69147
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Dior Beautyscore 76.8
▲ 5.7
Huda Beautyscore 37.5
▲ 3.5
La Roche-Posayscore 78.3
▲ 3.2
Falling
Charlotte Tilburyscore 38.0
▼ 3.0
CeraVescore 76.5
▼ 2.4
Rhodescore 18.9
▼ 1.4
14 ranked brands scored in both Jul and AugIndustry avg ±2.1/mo

Global Search Demand

Where this industry's questions originate
8,029,657 searches sampled
Tracked markets for Skincare & Cosmetics, by sampled search volume
#CountrySearch volume
01United States3.9M
02United Kingdom1.4M
03Australia464K
04Germany414K
05Italy408K
06France401K
07Egypt315K
08Canada256K
09United Arab Emirates246K
10Japan128K
11Singapore63K
12Saudi Arabia56K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
70 of 170 brands visible
01 SkinCeuticals77.9
02 Rare Beauty77.7
03 La Roche-Posay77.7
04 Clinique76.9
05 Rhode75.8
Full AI Mode cut →
ChatGPT
72 of 170 brands visible
01 La Roche-Posay79.0
02 Charlotte Tilbury77.9
03 Rare Beauty76.5
04 Giorgio Armani Beauty76.3
05 SkinCeuticals75.8
Full ChatGPT cut →
Copilot
75 of 170 brands visible
01 CeraVe81.0
02 EltaMD80.7
03 Rare Beauty80.7
04 Redken79.1
05 Dior Beauty78.5
Full Copilot cut →
Perplexity
81 of 170 brands visible
01 Redken82.9
02 EltaMD82.2
03 SkinMedica81.8
04 Huda Beauty80.4
05 SkinCeuticals79.8
Full Perplexity cut →
This edition

What Changed This Month

La Roche-Posay leads Skincare & Cosmetics this edition with a visibility score of 78.3, ahead of SkinCeuticals at 78.0.

google.com is the most-cited source grounding skincare & cosmetics answers, at roughly 10.4% of citations. Brand-owned pages account for 4.5% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked skincare & cosmetics brands is 37.9, and a score above 37.9 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Skincare & Cosmetics

Questions?
We Have
the Answers.

La Roche-Posay currently leads AI search visibility in skincare & cosmetics with a Goodie visibility score of 78.3, measured across the tracked AI models.

google.com is the most-cited source in skincare & cosmetics AI answers, grounding roughly 10.4% of citations in this industry.

The median score among ranked skincare & cosmetics brands is 37.9. A score above 37.9 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.