Live index

Leading Streaming Services Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, Spotify leads AI search visibility in Streaming Services with a Goodie visibility score of 75.5, ahead of Netflix (71.9) and Apple Music (56.6). The median score across the 23 ranked brands is 20.9, and a score above 35.2 reaches the top ten. The most-cited source grounding these answers is pcmag.com at 7.5% of all citations, while brand-owned pages account for just 30.0%.

6k prompts · 1.7m AI answers · 8m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Streaming Services
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
20.9
Half of the 23 ranked streaming services brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
35.2
Clearing 35.2 puts a brand in the category top ten. The bar sits 14.3 points above the midpoint, so the leaderboard is tightly held.
Brands named per answer
7.4
A typical answer names seven brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 4%
  • Editorial 11%
  • Video 3%
  • Reference 7%
  • Other 75%
Other leads the third-party sources grounding streaming services answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
30.0%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
55/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
6k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
205k in August · ▼ 1.4% vs July
Citations parsed
8m
1m in August · ▼ 0.2% vs July
Brands observed
316
23 ranked here · 293 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Streaming Services, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Spotify
75.5
10.4%AI ModeChatGPTCopilotPerplexity▲ 4.183resources.onestowatch.com
02Netflix
71.9
9.9%AI ModeChatGPTCopilotPerplexity▲ 4.281tomsguide.com
03Apple Music
56.6
7.8%ChatGPTCopilotPerplexity▲ 4.373resources.onestowatch.com
04Twitch
50.9
7.0%AI ModeChatGPTPerplexity▲ 1.170youtube.com
05Kayo Sports
36.0
5.0%AI ModeCopilot▲ 3.963canstar.com.au
06NVIDIA
35.9
5.0%AI ModeCopilot—63pcmag.com
07YouTube TV
35.8
5.0%AI ModePerplexity▼ 0.663reviews.org
08Amazon Prime Video
35.6
4.9%AI ModeChatGPT▲ 3.163tomsguide.com
09Disney+
35.4
4.9%AI ModePerplexity▲ 0.763canstar.com.au
10YouTube
35.2
4.9%AI ModePerplexity—63youtube.com
23 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Streaming Services
#DomainCitation shareΔ vs last month
01pcmag.com
7.5%
▲ 7.8
02youtube.com
7.0%
▲ 6.5
03au.pcmag.com
3.8%
—
04rokform.com
3.6%
—
05reddit.com
3.4%
·
06wikipedia.org
3.3%
—
07cnet.com
3.3%
▲ 3.7
08spotify.com
3.1%
▼ 2.7
09instagram.com
3.1%
—
10tbreak.ae
3.1%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Streaming Services, with distinct brands named and sources cited
#PromptBrandsSources
01Best sports streaming platforms 40238
02Music streaming apps with strong discovery features24157
03Best video game streaming platforms 28153
04Which video streaming service offers best value?34124
05Arabic content streaming services producing originals2785
Top 5 of 6k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Apple Musicscore 56.6
▲ 4.3
Netflixscore 71.9
▲ 4.2
Spotifyscore 75.5
▲ 4.1
Falling
DAZNscore 18.2
▼ 1.9
Paramount+score 17.8
▼ 1.2
YouTube TVscore 35.8
▼ 0.6
16 ranked brands scored in both Jul and AugIndustry avg ±2.1/mo

Global Search Demand

Where this industry's questions originate
50,111,784 searches sampled
Tracked markets for Streaming Services, by sampled search volume
#CountrySearch volume
01United States33.5M
02United Kingdom5.3M
03Australia3M
04Canada2.8M
05France1.3M
06Japan1.2M
07Germany1.1M
08Italy960K
09Egypt378K
10Saudi Arabia373K
11United Arab Emirates50K
12Singapore39K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
64 of 106 brands visible
01 Amazon Prime Video73.3
02 Spotify71.8
03 Netflix70.8
04 YouTube TV69.2
05 YouTube68.5
Full AI Mode cut →
ChatGPT
60 of 106 brands visible
01 MBC Shahid83.5
02 Spotify75.7
03 Apple Music71.5
04 YouTube Music71.3
05 Netflix70.7
Full ChatGPT cut →
Copilot
64 of 106 brands visible
01 Apple Music80.6
02 Spotify77.6
03 NVIDIA76.0
04 Kayo Sports75.6
05 Stan Sport75.5
Full Copilot cut →
Perplexity
58 of 106 brands visible
01 Spotify76.7
02 FuboTV74.6
03 YouTube TV74.2
04 Apple Music74.1
05 Hulu74.0
Full Perplexity cut →
This edition

What Changed This Month

Spotify leads Streaming Services this edition with a visibility score of 75.5, ahead of Netflix at 71.9.

pcmag.com is the most-cited source grounding streaming services answers, at roughly 7.5% of citations. Brand-owned pages account for 30.0% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked streaming services brands is 20.9, and a score above 35.2 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Streaming Services

Questions?
We Have
the Answers.

Spotify currently leads AI search visibility in streaming services with a Goodie visibility score of 75.5, measured across the tracked AI models.

pcmag.com is the most-cited source in streaming services AI answers, grounding roughly 7.5% of citations in this industry.

The median score among ranked streaming services brands is 20.9. A score above 35.2 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.