Live index

Leading B2B Saas – Data & Analytics Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, Microsoft leads AI search visibility in B2B Saas – Data & Analytics with a Goodie visibility score of 77.9, ahead of Qlik (75.6) and Google (75.1). The median score across the 19 ranked brands is 37.0, and a score above 37.0 reaches the top ten. The most-cited source grounding these answers is youtube.com at 8.4% of all citations, while brand-owned pages account for just 51.2%.

5k prompts · 1.8m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · B2B Saas – Data & Analytics
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
37.0
Half of the 19 ranked b2b saas – data & analytics brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
37.0
Clearing 37.0 puts a brand in the category top ten. The bar sits 0.0 points above the midpoint, so the leaderboard is closely contested.
Brands named per answer
9.0
A typical answer names nine brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 6%
  • Editorial 4%
  • Video 3%
  • Reference 6%
  • Other 81%
Other leads the third-party sources grounding b2b saas – data & analytics answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
51.2%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
63/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.8m
197k in August · ▼ 2.5% vs July
Citations parsed
7.6m
1m in August · ▼ 0.3% vs July
Brands observed
362
19 ranked here · 343 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for B2B Saas – Data & Analytics, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Microsoft
77.9
10.4%AI ModeChatGPTCopilotPerplexity▲ 2.884ovaledge.com
02Qlik
75.6
10.1%AI ModeChatGPTCopilotPerplexity▲ 2.783ovaledge.com
03Google
75.1
10.0%AI ModeChatGPTCopilotPerplexity▲ 2.783ovaledge.com
04Tableau
57.0
7.6%ChatGPTCopilotPerplexity▼ 1.773ovaledge.com
05o9 Solutions
56.8
7.6%AI ModeChatGPTCopilot—73demandforecast.ai
06Snowflake
54.7
7.3%AI ModeCopilotPerplexity▲ 0.872findanomaly.ai
07Blue Yonder
54.7
7.3%AI ModeChatGPTCopilot▼ 0.872demandforecast.ai
08Domo
37.7
5.0%ChatGPTPerplexity▼ 1.364ovaledge.com
09Anaplan
37.4
5.0%AI ModeChatGPT—64datup.ai
10SAP
37.0
4.9%ChatGPTCopilot▼ 1.363reddit.com
19 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for B2B Saas – Data & Analytics
#DomainCitation shareΔ vs last month
01youtube.com
8.4%
▼ 2.7
02domo.com
4.9%
▲ 2.8
03medium.com
4.1%
▲ 0.9
04wikipedia.org
3.9%
—
05linkedin.com
3.6%
▲ 2.7
06thoughtspot.com
3.5%
▲ 0.9
07getapp.com
3.1%
—
08omni.co
3.1%
·
09gartner.com
3.0%
▲ 0.9
10worldmetrics.org
3.0%
—
Top 10 of 716 domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for B2B Saas – Data & Analytics, with distinct brands named and sources cited
#PromptBrandsSources
01Alternatives to Tableau and Power BI enterprises consider61218
02BI platforms that integrate easily with cloud data stacks42189
03Which analytics platforms handle very large datasets best?42182
04Business intelligence tools executives trust for decisions26182
05Predictive analytics software used for demand forecasting88161
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Sigma Computingscore 18.4
▲ 3.2
Microsoftscore 77.9
▲ 2.8
Googlescore 75.1
▲ 2.7
Falling
Tableauscore 57.0
▼ 1.7
SAPscore 37.0
▼ 1.3
Domoscore 37.7
▼ 1.3
15 ranked brands scored in both Jul and AugIndustry avg ±1.6/mo

Global Search Demand

Where this industry's questions originate
524,609 searches sampled
Tracked markets for B2B Saas – Data & Analytics, by sampled search volume
#CountrySearch volume
01United States279K
02Germany79K
03United Kingdom52K
04Italy29K
05Canada21K
06Australia15K
07France14K
08Egypt12K
09Japan9K
10Saudi Arabia9K
11United Arab Emirates2K
12Singapore2K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
51 of 120 brands visible
01 Microsoft75.1
02 o9 Solutions74.7
03 Anaplan74.3
04 Sigma Computing73.8
05 Qlik73.4
Full AI Mode cut →
ChatGPT
70 of 120 brands visible
01 Microsoft78.9
02 Tableau78.5
03 Domo76.6
04 Qlik76.0
05 Google75.3
Full ChatGPT cut →
Copilot
50 of 120 brands visible
01 Microsoft80.7
02 Qlik78.5
03 o9 Solutions77.5
04 SAP76.6
05 Google76.5
Full Copilot cut →
Perplexity
71 of 120 brands visible
01 Qlik Sense Enterprise81.9
02 Microsoft76.7
03 Google76.6
04 Qlik74.6
05 ThoughtSpot74.3
Full Perplexity cut →
This edition

What Changed This Month

Microsoft leads B2B Saas – Data & Analytics this edition with a visibility score of 77.9, ahead of Qlik at 75.6.

youtube.com is the most-cited source grounding b2b saas – data & analytics answers, at roughly 8.4% of citations. Brand-owned pages account for 51.2% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked b2b saas – data & analytics brands is 37.0, and a score above 37.0 reaches the industry top ten.

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Where Does Your Brand Stand in AI Search?

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31 industries4 models242m+ citation observationsFree unlimited checks
What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · B2B Saas – Data & Analytics

Questions?
We Have
the Answers.

Microsoft currently leads AI search visibility in b2b saas – data & analytics with a Goodie visibility score of 77.9, measured across the tracked AI models.

youtube.com is the most-cited source in b2b saas – data & analytics AI answers, grounding roughly 8.4% of citations in this industry.

The median score among ranked b2b saas – data & analytics brands is 37.0. A score above 37.0 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.