Copilot cut

Leading B2B Saas – Data & Analytics Brands in AI Search

The same monthly sample, re-ranked using only Copilot answers.

August 2026 edition

Across the six months through August 2026, Microsoft leads AI search visibility in B2B Saas – Data & Analytics on Copilot with a Goodie visibility score of 80.7, ahead of Qlik (78.5) and o9 Solutions (77.5). The median score across the 10 ranked brands is 76.3. The most-cited source grounding these answers is thoughtspot.com at 5.4% of all citations, while brand-owned pages account for just 34.8%.

5k prompts · 1.8m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · B2B Saas – Data & Analytics · Copilot
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
76.3
Half of the 10 ranked b2b saas – data & analytics brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.2
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
6.7
A typical answer names seven brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 6.5
Citation mix
  • UGC 10%
  • Editorial 3%
  • Reference 10%
  • Retail 1%
  • Other 76%
Other leads the third-party sources grounding b2b saas – data & analytics answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
34.8%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
83/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.8m
197k in August · ▼ 2.5% vs July
Citations parsed
7.6m
1m in August · ▼ 0.3% vs July
Brands observed
362
10 ranked here · 352 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for B2B Saas – Data & Analytics, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Microsoft
80.7
10.7%Copilot▼ 12.185ovaledge.com
02Qlik
78.5
10.4%Copilot—84ovaledge.com
03o9 Solutions
77.5
10.2%Copilot—84zipdo.co
04SAP
76.6
10.1%Copilot—83zipdo.co
05Google
76.5
10.1%Copilot—83worldmetrics.org
06Tableau
76.2
10.1%Copilot▼ 0.483ovaledge.com
07Blue Yonder
74.7
9.9%Copilot—82zipdo.co
08Snowflake
73.6
9.7%Copilot—82worldmetrics.org
09Kinaxis
71.8
9.5%Copilot—81zipdo.co
10Databricks
70.5
9.3%Copilot▲ 2.480toolradar.com
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for B2B Saas – Data & Analytics
#DomainCitation shareΔ vs last month
01thoughtspot.com
5.4%
—
02gartner.com
4.1%
▲ 0.9
03worldmetrics.org
3.4%
—
04databricks.com
3.2%
▲ 2.7
05g2.com
2.7%
—
06toolradar.com
2.3%
—
07snowflake.com
2.3%
▼ 0.9
08gitnux.org
1.9%
—
09tellius.com
1.9%
—
10tasrieit.com
1.8%
—
Top 10 of 716 domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for B2B Saas – Data & Analytics, with distinct brands named and sources cited
#PromptBrandsSources
01Which analytics platforms handle very large datasets best?1225
02Predictive analytics software used for demand forecasting2924
03Business intelligence tools executives trust for decisions1722
04Alternatives to Tableau and Power BI enterprises consider1610
05BI platforms that integrate easily with cloud data stacks159
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Databricksscore 70.5
▲ 2.4
Falling
Microsoftscore 80.7
▼ 12.1
Tableauscore 76.2
▼ 0.4
3 ranked brands scored in both Jul and AugIndustry avg ±4.9/mo

Global Search Demand

Where this industry's questions originate
8,941 searches sampled
Tracked markets for B2B Saas – Data & Analytics, by sampled search volume
#CountrySearch volume
01United States4K
02Germany1K
03Japan1K
04United Kingdom552
05Italy484
06Canada315
07Australia247
08Egypt204
09France187
10Saudi Arabia152
11United Arab Emirates41
12Singapore38
12 tracked markets
This edition

What Changed This Month

Microsoft leads B2B Saas – Data & Analytics this edition with a visibility score of 80.7, ahead of Qlik at 78.5.

thoughtspot.com is the most-cited source grounding b2b saas – data & analytics answers, at roughly 5.4% of citations. Brand-owned pages account for 34.8% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked b2b saas – data & analytics brands is 76.3, and a score above 52.3 reaches the industry top ten.

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Where Does Your Brand Stand in AI Search?

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31 industries4 models242m+ citation observationsFree unlimited checks
What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · B2B Saas – Data & Analytics

Questions?
We Have
the Answers.

Microsoft currently leads AI search visibility in b2b saas – data & analytics with a Goodie visibility score of 80.7, measured across the tracked AI models.

thoughtspot.com is the most-cited source in b2b saas – data & analytics AI answers, grounding roughly 5.4% of citations in this industry.

The median score among ranked b2b saas – data & analytics brands is 76.3. A score above 52.3 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.