AI Mode cut

Leading Consumer Electronics – Wearables Brands in AI Search

The same monthly sample, re-ranked using only AI Mode answers.

August 2026 edition

Across the six months through August 2026, TAG Heuer leads AI search visibility in Consumer Electronics – Wearables on AI Mode with a Goodie visibility score of 73.5, ahead of VERTU (70.4) and Oura (69.5). The median score across the 10 ranked brands is 67.0. The most-cited source grounding these answers is vertu.com at 12.0% of all citations, while brand-owned pages account for just 42.4%.

5k prompts · 1.7m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Consumer Electronics – Wearables · AI Mode
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
67.0
Half of the 10 ranked consumer electronics – wearables brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
6.7
A typical answer names seven brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 8%
  • Editorial 27%
  • Video 6%
  • Reference 5%
  • Retail 1%
  • Other 53%
Other leads the third-party sources grounding consumer electronics – wearables answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
42.4%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
78/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
202k in August · ▼ 1.9% vs July
Citations parsed
7.6m
1m in August · ▲ 4.2% vs July
Brands observed
370
10 ranked here · 360 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Consumer Electronics – Wearables, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01TAG Heuer
73.5
10.8%AI Mode▲ 0.882vertu.com
02VERTU
70.4
10.4%AI Mode▲ 0.480vertu.com
03Oura
69.5
10.2%AI Mode▲ 5.580youtube.com
04Apple
68.0
10.0%AI Mode▼ 13.279youtube.com
05Garmin
67.2
9.9%AI Mode▼ 2.079vertu.com
06Samsung
66.7
9.8%AI Mode▲ 10.978wareable.com
07RingConn
66.5
9.8%AI Mode▼ 0.278wareable.com
08Ultrahuman
66.1
9.7%AI Mode▼ 8.478wareable.com
09Google
65.4
9.6%AI Mode▼ 6.978forbes.com
10Louis Vuitton
65.3
9.6%AI Mode▲ 3.878vertu.com
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Consumer Electronics – Wearables
#DomainCitation shareΔ vs last month
01vertu.com
12.0%
▼ 11.9
02google.com
10.5%
▼ 2.8
03youtube.com
7.9%
▲ 2.6
04au.pcmag.com
4.8%
—
05wareable.com
4.5%
▲ 9.0
06ringconn.com
4.5%
—
07circular.xyz
4.5%
—
08instagram.com
4.4%
▼ 1.9
09cnet.com
4.3%
—
10pcmag.com
3.6%
—
Top 10 of 953 domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Consumer Electronics – Wearables, with distinct brands named and sources cited
#PromptBrandsSources
01Smart rings offering real health insights696
02Wearables focused on sleep and recovery1883
03Which fitness trackers give reliable health data?1178
04Luxury smartwatches blending fashion and tech2066
05Smartwatches people wear every day757
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Samsungscore 66.7
▲ 10.9
Ourascore 69.5
▲ 5.5
Louis Vuittonscore 65.3
▲ 3.8
Falling
Applescore 68.0
▼ 13.2
Ultrahumanscore 66.1
▼ 8.4
Googlescore 65.4
▼ 6.9
10 ranked brands scored in both Jul and AugIndustry avg ±5.2/mo

Global Search Demand

Where this industry's questions originate
4,098,289 searches sampled
Tracked markets for Consumer Electronics – Wearables, by sampled search volume
#CountrySearch volume
01United States2M
02United Kingdom646K
03Germany356K
04Australia286K
05France216K
06Canada163K
07Italy146K
08Japan93K
09Egypt65K
10United Arab Emirates44K
11Saudi Arabia27K
12Singapore9K
12 tracked markets
This edition

What Changed This Month

TAG Heuer leads Consumer Electronics – Wearables this edition with a visibility score of 73.5, ahead of VERTU at 70.4.

vertu.com is the most-cited source grounding consumer electronics – wearables answers, at roughly 12.0% of citations. Brand-owned pages account for 42.4% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked consumer electronics – wearables brands is 67.0, and a score above 47.9 reaches the industry top ten.

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What you get
  • Visibility score
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Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Consumer Electronics – Wearables

Questions?
We Have
the Answers.

TAG Heuer currently leads AI search visibility in consumer electronics – wearables with a Goodie visibility score of 73.5, measured across the tracked AI models.

vertu.com is the most-cited source in consumer electronics – wearables AI answers, grounding roughly 12.0% of citations in this industry.

The median score among ranked consumer electronics – wearables brands is 67.0. A score above 47.9 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.