Copilot cut

Leading Consumer Electronics – Wearables Brands in AI Search

The same monthly sample, re-ranked using only Copilot answers.

August 2026 edition

Across the six months through August 2026, Apple leads AI search visibility in Consumer Electronics – Wearables on Copilot with a Goodie visibility score of 75.7, ahead of VERTU (75.6) and Oura (75.2). The median score across the 10 ranked brands is 74.2. The most-cited source grounding these answers is garmin.com at 5.5% of all citations, while brand-owned pages account for just 30.6%.

5k prompts · 1.7m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Consumer Electronics – Wearables · Copilot
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
74.2
Half of the 10 ranked consumer electronics – wearables brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.2
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
5.1
A typical answer names five brands, so the consideration set is narrow and a mention is hard-won.
Index-wide average is 6.5
Citation mix
  • Editorial 13%
  • Video 1%
  • Reference 8%
  • Retail 1%
  • Other 77%
Other leads the third-party sources grounding consumer electronics – wearables answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
30.6%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
82/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
202k in August · ▼ 1.9% vs July
Citations parsed
7.6m
1m in August · ▲ 4.2% vs July
Brands observed
370
10 ranked here · 360 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Consumer Electronics – Wearables, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Apple
75.7
10.2%Copilot▼ 4.583tomsguide.com
02VERTU
75.6
10.2%Copilot—83vertu.com
03Oura
75.2
10.2%Copilot▲ 1.483tomsguide.com
04Samsung
74.7
10.1%Copilot▼ 6.482tomsguide.com
05Fitbit
74.6
10.1%Copilot▲ 3.782u-buy.com.au
06RingConn
73.9
10.0%Copilot—82t3.com
07Ultrahuman
73.5
9.9%Copilot▲ 7.482samsung.com
08Google
72.9
9.9%Copilot▲ 15.781u-buy.com.au
09Whoop
72.8
9.9%Copilot▲ 0.481tomsguide.com
10Garmin
70.2
9.5%Copilot▼ 6.680tomsguide.com
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Consumer Electronics – Wearables
#DomainCitation shareΔ vs last month
01garmin.com
5.5%
▼ 3.6
02counterpointresearch.com
5.5%
—
03nih.gov
5.2%
▼ 5.5
04hublot.com
3.6%
—
05whoop.com
3.6%
—
06tomsguide.com
2.8%
—
07fruugoaustralia.com
2.7%
—
08wired.com
2.7%
—
09vertu.com
2.5%
—
10ouraring.com
2.5%
▼ 0.9
Top 10 of 953 domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Consumer Electronics – Wearables, with distinct brands named and sources cited
#PromptBrandsSources
01Smartwatches people wear every day1033
02Which fitness trackers give reliable health data?1029
03Wearables focused on sleep and recovery1025
04Luxury smartwatches blending fashion and tech1124
05Smart rings offering real health insights622
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Googlescore 72.9
▲ 15.7
Ultrahumanscore 73.5
▲ 7.4
Fitbitscore 74.6
▲ 3.7
Falling
Garminscore 70.2
▼ 6.6
Samsungscore 74.7
▼ 6.4
Applescore 75.7
▼ 4.5
8 ranked brands scored in both Jul and AugIndustry avg ±5.7/mo

Global Search Demand

Where this industry's questions originate
222,044 searches sampled
Tracked markets for Consumer Electronics – Wearables, by sampled search volume
#CountrySearch volume
01United States91K
02Japan37K
03United Kingdom25K
04Germany19K
05Australia15K
06France11K
07Canada9K
08Italy7K
09Egypt3K
10United Arab Emirates2K
11Saudi Arabia1K
12Singapore492
12 tracked markets
This edition

What Changed This Month

Apple leads Consumer Electronics – Wearables this edition with a visibility score of 75.7, ahead of VERTU at 75.6.

garmin.com is the most-cited source grounding consumer electronics – wearables answers, at roughly 5.5% of citations. Brand-owned pages account for 30.6% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked consumer electronics – wearables brands is 74.2, and a score above 47.9 reaches the industry top ten.

Free brand check · no signup

Where Does Your Brand Stand in AI Search?

Enter a domain to see its visibility score, strongest industry, model gaps, competitors ahead, and the sources grounding its answers.

31 industries4 models242m+ citation observationsFree unlimited checks
What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
Three-dimensional logo of Goodie, an end-to-end AI search visibility platform.

Don't Let Competitors Own This Category.

Claim Your Brand Claim Your Brand
FAQ · Consumer Electronics – Wearables

Questions?
We Have
the Answers.

Apple currently leads AI search visibility in consumer electronics – wearables with a Goodie visibility score of 75.7, measured across the tracked AI models.

garmin.com is the most-cited source in consumer electronics – wearables AI answers, grounding roughly 5.5% of citations in this industry.

The median score among ranked consumer electronics – wearables brands is 74.2. A score above 47.9 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.