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Leading Fragrance Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, Arabian Oud leads AI search visibility in Fragrance with a Goodie visibility score of 78.8, ahead of Chanel (78.0) and Dior Parfums (76.8). The median score across the 18 ranked brands is 39.5, and a score above 39.3 reaches the top ten. The most-cited source grounding these answers is google.com at 7.6% of all citations, while brand-owned pages account for just 9.3%.

6k prompts · 1.7m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Fragrance
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
39.5
Half of the 18 ranked fragrance brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
39.3
Clearing 39.3 puts a brand in the category top ten. The bar sits 0.2 points below the midpoint, so the leaderboard is closely contested.
Brands named per answer
8.9
A typical answer names nine brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 5%
  • Editorial 1%
  • Video 2%
  • Reference 2%
  • Retail 1%
  • Other 89%
Other leads the third-party sources grounding fragrance answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
9.3%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
65/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
6k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
201k in August · ▼ 1.5% vs July
Citations parsed
7.6m
1m in August · ▲ 0.0% vs July
Brands observed
416
18 ranked here · 398 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Fragrance, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Arabian Oud
78.8
10.1%AI ModeChatGPTCopilotPerplexity▼ 2.284fragrantix.com
02Chanel
78.0
9.9%AI ModeChatGPTCopilotPerplexity▲ 1.784scento.com
03Dior Parfums
76.8
9.8%AI ModeChatGPTCopilotPerplexity▲ 2.783scento.com
04Lattafa Perfumes
60.3
7.7%AI ModeCopilotPerplexity—75fragrantix.com
05Guerlain
59.8
7.6%AI ModeChatGPTCopilot▼ 2.975scento.com
06Rasasi
57.8
7.4%ChatGPTCopilotPerplexity▲ 0.474fragrantix.com
07Rihanna
40.9
5.2%CopilotPerplexity▼ 0.265alibaba.com
08Ariana Grande
40.6
5.2%AI ModePerplexity▲ 0.865theperfumewarehouse.com.au
09Creed
39.7
5.1%AI ModeCopilot▼ 0.365en.wikipedia.org
10Abdul Samad Al Qurashi
39.3
5.0%AI ModeCopilot▼ 3.465reddit.com
18 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Fragrance
#DomainCitation shareΔ vs last month
01google.com
7.6%
▼ 7.0
02liberia.ubuy.com
7.3%
—
03ubuy.com.bh
5.5%
—
04youtube.com
5.2%
▼ 2.4
05instagram.com
5.0%
▲ 9.2
06reddit.com
4.8%
▲ 3.7
07wikipedia.org
4.0%
·
08ubuy.gy
3.6%
—
09co.uk
3.6%
—
10lemonde.fr
3.5%
—
Top 10 of 907 domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Fragrance, with distinct brands named and sources cited
#PromptBrandsSources
01Fragrance companies with strong heritage81163
02Perfume brands popular in the Middle East69143
03Celebrity fragrances that sell well33142
04Arabian oud brands known for authenticity34129
05French perfume houses dominating global markets45125
Top 5 of 6k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Dior Parfumsscore 76.8
▲ 2.7
Chanelscore 78.0
▲ 1.7
Maison Francis Kurkdjianscore 39.1
▲ 0.8
Falling
Abdul Samad Al Qurashiscore 39.3
▼ 3.4
Guerlainscore 59.8
▼ 2.9
Arabian Oudscore 78.8
▼ 2.2
13 ranked brands scored in both Jul and AugIndustry avg ±1.3/mo

Global Search Demand

Where this industry's questions originate
10,708,093 searches sampled
Tracked markets for Fragrance, by sampled search volume
#CountrySearch volume
01United States3M
02Japan2.3M
03United Kingdom1.9M
04Germany960K
05Australia723K
06France522K
07Canada436K
08Egypt324K
09United Arab Emirates213K
10Saudi Arabia196K
11Italy106K
12Singapore70K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
71 of 148 brands visible
01 Arabian Oud81.5
02 Lattafa Perfumes81.5
03 Guerlain80.9
04 Ariana Grande80.5
05 Dior Parfums80.0
Full AI Mode cut →
ChatGPT
72 of 148 brands visible
01 L'Oréal80.0
02 LVMH76.0
03 Chanel75.8
04 Ajmal Perfumes75.6
05 Rasasi75.2
Full ChatGPT cut →
Copilot
63 of 148 brands visible
01 Rihanna85.0
02 Guerlain83.7
03 Creed81.7
04 Lattafa Perfumes80.6
05 Arabian Oud80.1
Full Copilot cut →
Perplexity
69 of 148 brands visible
01 Ariana Grande82.0
02 Amouage81.8
03 Chanel81.3
04 Swiss Arabian80.1
05 Dior Parfums79.9
Full Perplexity cut →
This edition

What Changed This Month

Arabian Oud leads Fragrance this edition with a visibility score of 78.8, ahead of Chanel at 78.0.

google.com is the most-cited source grounding fragrance answers, at roughly 7.6% of citations. Brand-owned pages account for 9.3% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked fragrance brands is 39.5, and a score above 39.3 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Fragrance

Questions?
We Have
the Answers.

Arabian Oud currently leads AI search visibility in fragrance with a Goodie visibility score of 78.8, measured across the tracked AI models.

google.com is the most-cited source in fragrance AI answers, grounding roughly 7.6% of citations in this industry.

The median score among ranked fragrance brands is 39.5. A score above 39.3 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.