Copilot cut

Leading Fragrance Brands in AI Search

The same monthly sample, re-ranked using only Copilot answers.

August 2026 edition

Across the six months through August 2026, Rihanna leads AI search visibility in Fragrance on Copilot with a Goodie visibility score of 85.0, ahead of Guerlain (83.7) and Creed (81.7). The median score across the 10 ranked brands is 79.7. The most-cited source grounding these answers is vogue.com at 4.0% of all citations, while brand-owned pages account for just 10.5%.

6k prompts · 1.7m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Fragrance · Copilot
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
79.7
Half of the 10 ranked fragrance brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.2
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
8.4
A typical answer names eight brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 6.5
Citation mix
  • Editorial 1%
  • Reference 5%
  • Retail 3%
  • Other 91%
Other leads the third-party sources grounding fragrance answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
10.5%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
85/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
6k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
201k in August · ▼ 1.5% vs July
Citations parsed
7.6m
1m in August · ▲ 0.0% vs July
Brands observed
416
10 ranked here · 406 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Fragrance, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Rihanna
85.0
10.6%Copilot—87alibaba.com
02Guerlain
83.7
10.4%Copilot▼ 4.887en.wikipedia.org
03Creed
81.7
10.2%Copilot—86en.wikipedia.org
04Lattafa Perfumes
80.6
10.1%Copilot—85fragrantix.com
05Arabian Oud
80.1
10.0%Copilot▼ 6.885fragrantix.com
06Abdul Samad Al Qurashi
79.3
9.9%Copilot—85fragrantix.com
07Chanel
78.7
9.8%Copilot—84en.wikipedia.org
08Rasasi
78.3
9.8%Copilot▲ 1.884fragrantix.com
09Dior Parfums
77.0
9.6%Copilot▲ 3.883en.wikipedia.org
10LVMH
76.8
9.6%Copilot—83en.wikipedia.org
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Fragrance
#DomainCitation shareΔ vs last month
01vogue.com
4.0%
▼ 2.6
02lemonde.fr
3.7%
—
03fragrantix.com
3.6%
—
04fragrantica.com
3.1%
▼ 4.4
05wikipedia.org
3.0%
—
06palette21.com
2.7%
—
07scento.com
2.4%
·
08lvmh.com
2.2%
▼ 0.9
09globalbrandsmagazine.com
2.1%
—
10rarescents.com.au
1.8%
—
Top 10 of 907 domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Fragrance, with distinct brands named and sources cited
#PromptBrandsSources
01Fragrance companies with strong heritage3026
02French perfume houses dominating global markets2724
03Arabian oud brands known for authenticity1421
04Perfume brands popular in the Middle East2416
05Celebrity fragrances that sell well1515
Top 5 of 6k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Dior Parfumsscore 77.0
▲ 3.8
Rasasiscore 78.3
▲ 1.8
Falling
Arabian Oudscore 80.1
▼ 6.8
Guerlainscore 83.7
▼ 4.8
4 ranked brands scored in both Jul and AugIndustry avg ±4.3/mo

Global Search Demand

Where this industry's questions originate
416,165 searches sampled
Tracked markets for Fragrance, by sampled search volume
#CountrySearch volume
01Japan292K
02United States47K
03United Kingdom20K
04Germany16K
05Australia12K
06France8K
07Canada6K
08Egypt6K
09United Arab Emirates4K
10Saudi Arabia3K
11Italy2K
12Singapore1K
12 tracked markets
This edition

What Changed This Month

Rihanna leads Fragrance this edition with a visibility score of 85.0, ahead of Guerlain at 83.7.

vogue.com is the most-cited source grounding fragrance answers, at roughly 4.0% of citations. Brand-owned pages account for 10.5% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked fragrance brands is 79.7, and a score above 55.3 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Fragrance

Questions?
We Have
the Answers.

Rihanna currently leads AI search visibility in fragrance with a Goodie visibility score of 85.0, measured across the tracked AI models.

vogue.com is the most-cited source in fragrance AI answers, grounding roughly 4.0% of citations in this industry.

The median score among ranked fragrance brands is 79.7. A score above 55.3 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.