AI Mode cut

Leading Hotels & Resorts Brands in AI Search

The same monthly sample, re-ranked using only AI Mode answers.

August 2026 edition

Across the six months through August 2026, Aman Resorts leads AI search visibility in Hotels & Resorts on AI Mode with a Goodie visibility score of 77.0, ahead of Four Seasons Hotels and Resorts (75.8) and Marriott International (75.1). The median score across the 10 ranked brands is 73.6. The most-cited source grounding these answers is instagram.com at 5.2% of all citations, while brand-owned pages account for just 12.5%.

5k prompts · 1.8m AI answers · 8.3m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Hotels & Resorts · AI Mode
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
73.6
Half of the 10 ranked hotels & resorts brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
11.6
A typical answer names twelve brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 11%
  • Editorial 2%
  • Video 3%
  • Reference 2%
  • Other 82%
Other leads the third-party sources grounding hotels & resorts answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
12.5%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
82/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.8m
206k in August · ▲ 2.5% vs July
Citations parsed
8.3m
1m in August · ▼ 0.4% vs July
Brands observed
448
10 ranked here · 438 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Hotels & Resorts, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Aman Resorts
77.0
10.5%AI Mode▲ 0.583forbes.com
02Four Seasons Hotels and Resorts
75.8
10.4%AI Mode▼ 16.083forbes.com
03Marriott International
75.1
10.3%AI Mode▼ 13.283hospitalitynet.org
04Hilton Worldwide
74.9
10.3%AI Mode▼ 16.682hospitalitynet.org
05Beaches Resorts
73.7
10.1%AI Mode—82tripadvisor.com.au
06Ibis Hotels
73.4
10.1%AI Mode—82reddit.com
07Rosewood Hotels & Resorts
72.9
10.0%AI Mode▼ 19.581forbes.com
08Hyatt Hotels Corporation
71.0
9.7%AI Mode—81hospitalitynet.org
09Wyndham Hotels & Resorts
68.2
9.3%AI Mode—79forbes.com
10Club Med
67.9
9.3%AI Mode—79holidayswithkids.com.au
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Hotels & Resorts
#DomainCitation shareΔ vs last month
01instagram.com
5.2%
▼ 1.8
02com.au
5.1%
—
03hotelsforkings.com
4.0%
▲ 9.1
04hospitalitynet.org
3.7%
▼ 2.7
05travelandleisureasia.com
3.6%
—
06linkedin.com
3.5%
—
07youtube.com
3.4%
—
08forbes.com
3.3%
—
09fcmtravel.com
3.3%
—
10clubmed.com.au
3.2%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Hotels & Resorts, with distinct brands named and sources cited
#PromptBrandsSources
01Luxury hotel brands delivering premium experiences34112
02Resort brands ideal for family vacations4479
03Which hotel chains business travelers prefer?3568
04Hospitality brands with strong loyalty programs2268
05Budget hotel brands travelers trust2861
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Aman Resortsscore 77.0
▲ 0.5
Falling
Rosewood Hotels & Resortsscore 72.9
▼ 19.5
Hilton Worldwidescore 74.9
▼ 16.6
Four Seasons Hotels and Resortsscore 75.8
▼ 16.0
5 ranked brands scored in both Jul and AugIndustry avg ±13.2/mo

Global Search Demand

Where this industry's questions originate
93,911,835 searches sampled
Tracked markets for Hotels & Resorts, by sampled search volume
#CountrySearch volume
01United States55.8M
02United Kingdom15M
03France6.1M
04Canada3.8M
05Germany3.7M
06Australia3.3M
07Italy2.5M
08Japan2.4M
09Saudi Arabia469K
10United Arab Emirates384K
11Egypt348K
12Singapore232K
12 tracked markets
This edition

What Changed This Month

Aman Resorts leads Hotels & Resorts this edition with a visibility score of 77.0, ahead of Four Seasons Hotels and Resorts at 75.8.

instagram.com is the most-cited source grounding hotels & resorts answers, at roughly 5.2% of citations. Brand-owned pages account for 12.5% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked hotels & resorts brands is 73.6, and a score above 45.9 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Hotels & Resorts

Questions?
We Have
the Answers.

Aman Resorts currently leads AI search visibility in hotels & resorts with a Goodie visibility score of 77.0, measured across the tracked AI models.

instagram.com is the most-cited source in hotels & resorts AI answers, grounding roughly 5.2% of citations in this industry.

The median score among ranked hotels & resorts brands is 73.6. A score above 45.9 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.