Perplexity cut

Leading Hotels & Resorts Brands in AI Search

The same monthly sample, re-ranked using only Perplexity answers.

August 2026 edition

Across the six months through August 2026, The Ritz-Carlton leads AI search visibility in Hotels & Resorts on Perplexity with a Goodie visibility score of 80.5, ahead of Aman Resorts (78.5) and InterContinental Hotels Group (78.4). The median score across the 10 ranked brands is 78.2. The most-cited source grounding these answers is nerdwallet.com at 2.9% of all citations, while brand-owned pages account for just 10.9%.

5k prompts · 1.8m AI answers · 8.3m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Hotels & Resorts · Perplexity
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
78.2
Half of the 10 ranked hotels & resorts brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.5
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
9.6
A typical answer names ten brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 7.7
Citation mix
  • UGC 9%
  • Editorial 4%
  • Video 3%
  • Reference 5%
  • Other 79%
Other leads the third-party sources grounding hotels & resorts answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
10.9%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
84/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.8m
206k in August · ▲ 2.5% vs July
Citations parsed
8.3m
1m in August · ▼ 0.4% vs July
Brands observed
448
10 ranked here · 438 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Hotels & Resorts, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01The Ritz-Carlton
80.5
10.3%Perplexity▲ 10.085lesroches.edu
02Aman Resorts
78.5
10.1%Perplexity—84lesroches.edu
03InterContinental Hotels Group
78.4
10.1%Perplexity▲ 4.384fcmtravel.com
04Hilton
78.4
10.1%Perplexity▲ 5.884upgradedpoints.com
05Hyatt Hotels Corporation
78.3
10.1%Perplexity—84thepointsguy.com
06Beaches Resorts
78.2
10.0%Perplexity—84goodhousekeeping.com
07Hilton Worldwide
76.9
9.9%Perplexity—83thepointsguy.com
08Marriott International
76.5
9.8%Perplexity▲ 8.083thepointsguy.com
09Mandarin Oriental Hotel Group
76.4
9.8%Perplexity—83lesroches.edu
10Four Seasons Hotels and Resorts
76.3
9.8%Perplexity—83lesroches.edu
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Hotels & Resorts
#DomainCitation shareΔ vs last month
01nerdwallet.com
2.9%
—
02youtube.com
2.8%
—
03tripadvisor.co.uk
2.7%
▲ 1.8
04marriott.com
2.7%
·
05worldtravelawards.com
2.7%
—
06com.au
2.3%
—
07reddit.com
2.3%
▲ 1.8
08travelandleisure.com
2.3%
—
09thepointsguy.com
2.2%
▲ 0.9
10glion.edu
2.1%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Hotels & Resorts, with distinct brands named and sources cited
#PromptBrandsSources
01Resort brands ideal for family vacations5046
02Luxury hotel brands delivering premium experiences3546
03Which hotel chains business travelers prefer?1244
04Budget hotel brands travelers trust1943
05Hospitality brands with strong loyalty programs1422
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
The Ritz-Carltonscore 80.5
▲ 10.0
Marriott Internationalscore 76.5
▲ 8.0
Hiltonscore 78.4
▲ 5.8
Falling

No falling brands this month.

4 ranked brands scored in both Jul and AugIndustry avg ±7.0/mo

Global Search Demand

Where this industry's questions originate
5,371,880 searches sampled
Tracked markets for Hotels & Resorts, by sampled search volume
#CountrySearch volume
01United States3.5M
02United Kingdom1.1M
03France199K
04Germany125K
05Canada125K
06Australia99K
07Italy79K
08Japan77K
09Saudi Arabia14K
10United Arab Emirates12K
11Egypt11K
12Singapore7K
12 tracked markets
This edition

What Changed This Month

The Ritz-Carlton leads Hotels & Resorts this edition with a visibility score of 80.5, ahead of Aman Resorts at 78.5.

nerdwallet.com is the most-cited source grounding hotels & resorts answers, at roughly 2.9% of citations. Brand-owned pages account for 10.9% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked hotels & resorts brands is 78.2, and a score above 45.9 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Hotels & Resorts

Questions?
We Have
the Answers.

The Ritz-Carlton currently leads AI search visibility in hotels & resorts with a Goodie visibility score of 80.5, measured across the tracked AI models.

nerdwallet.com is the most-cited source in hotels & resorts AI answers, grounding roughly 2.9% of citations in this industry.

The median score among ranked hotels & resorts brands is 78.2. A score above 45.9 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.