Copilot cut

Leading Pharmaceuticals Brands in AI Search

The same monthly sample, re-ranked using only Copilot answers.

August 2026 edition

Across the six months through August 2026, Teva Pharmaceutical Industries leads AI search visibility in Pharmaceuticals on Copilot with a Goodie visibility score of 82.4, ahead of F. Hoffmann-La Roche (81.6) and Sandoz (80.9). The median score across the 10 ranked brands is 79.2. The most-cited source grounding these answers is fda.gov at 11.3% of all citations, while brand-owned pages account for just 25.7%.

5k prompts · 1.7m AI answers · 7.8m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Pharmaceuticals · Copilot
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
79.2
Half of the 10 ranked pharmaceuticals brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.2
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
8.5
A typical answer names nine brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 6.5
Citation mix
  • UGC 1%
  • Editorial 2%
  • Reference 20%
  • Other 77%
Other leads the third-party sources grounding pharmaceuticals answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
25.7%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
85/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
208k in August · ▲ 5.6% vs July
Citations parsed
7.8m
1m in August · ▲ 2.7% vs July
Brands observed
424
10 ranked here · 414 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Pharmaceuticals, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Teva Pharmaceutical Industries
82.4
10.4%Copilot—86en.wikipedia.org
02F. Hoffmann-La Roche
81.6
10.3%Copilot—86hcranking.com
03Sandoz
80.9
10.2%Copilot—856wresearch.com
04Merck & Co.
80.7
10.1%Copilot▲ 4.085richgroupusa.com
05AstraZeneca
79.3
10.0%Copilot▲ 12.585en.wikipedia.org
06Sanofi
79.2
10.0%Copilot▲ 1.385en.wikipedia.org
07Johnson & Johnson
78.7
9.9%Copilot▲ 7.784hcranking.com
08Novartis
77.8
9.8%Copilot▲ 6.884verifiedmarketresearch.com
09Eli Lilly
77.5
9.7%Copilot▲ 1.884intuitionlabs.ai
10Pfizer
77.2
9.7%Copilot▲ 10.384en.wikipedia.org
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Pharmaceuticals
#DomainCitation shareΔ vs last month
01fda.gov
11.3%
▼ 4.4
02wikipedia.org
9.6%
—
03fiercepharma.com
9.0%
—
04unicef.org
4.5%
—
05publicnow.com
3.6%
—
06essfeed.com
3.3%
—
07who.int
3.2%
▼ 0.9
08generichealth.com.au
2.7%
—
09lilly.com
2.7%
—
10globalgrowthinsights.com
1.9%
—
Top 10 of 789 domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Pharmaceuticals, with distinct brands named and sources cited
#PromptBrandsSources
01Which companies lead rare disease treatments?4632
02Pharma companies investing heavily in R and D2227
03Pharma companies driving innovation in oncology2526
04Vaccine manufacturers supplying global markets2725
05Generic drug companies doctors trust1823
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
AstraZenecascore 79.3
▲ 12.5
Pfizerscore 77.2
▲ 10.3
Johnson & Johnsonscore 78.7
▲ 7.7
Falling

No falling brands this month.

7 ranked brands scored in both Jul and AugIndustry avg ±6.3/mo

Global Search Demand

Where this industry's questions originate
219,221 searches sampled
Tracked markets for Pharmaceuticals, by sampled search volume
#CountrySearch volume
01United States87K
02Japan82K
03United Kingdom35K
04Egypt5K
05Italy2K
06Saudi Arabia2K
07Germany2K
08Canada1K
09Singapore1K
10Australia1K
11France268
12United Arab Emirates198
12 tracked markets
This edition

What Changed This Month

Teva Pharmaceutical Industries leads Pharmaceuticals this edition with a visibility score of 82.4, ahead of F. Hoffmann-La Roche at 81.6.

fda.gov is the most-cited source grounding pharmaceuticals answers, at roughly 11.3% of citations. Brand-owned pages account for 25.7% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked pharmaceuticals brands is 79.2, and a score above 46.3 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Pharmaceuticals

Questions?
We Have
the Answers.

Teva Pharmaceutical Industries currently leads AI search visibility in pharmaceuticals with a Goodie visibility score of 82.4, measured across the tracked AI models.

fda.gov is the most-cited source in pharmaceuticals AI answers, grounding roughly 11.3% of citations in this industry.

The median score among ranked pharmaceuticals brands is 79.2. A score above 46.3 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.