Perplexity cut

Leading Pharmaceuticals Brands in AI Search

The same monthly sample, re-ranked using only Perplexity answers.

August 2026 edition

Across the six months through August 2026, Merck & Co. leads AI search visibility in Pharmaceuticals on Perplexity with a Goodie visibility score of 77.5, ahead of Pfizer (75.8) and Sanofi (74.8). The median score across the 10 ranked brands is 73.9. The most-cited source grounding these answers is who.int at 5.2% of all citations, while brand-owned pages account for just 20.7%.

5k prompts · 1.7m AI answers · 7.8m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Pharmaceuticals · Perplexity
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
73.9
Half of the 10 ranked pharmaceuticals brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.5
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
9.2
A typical answer names nine brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 7.7
Citation mix
  • UGC 4%
  • Editorial 1%
  • Reference 20%
  • Retail 2%
  • Other 73%
Other leads the third-party sources grounding pharmaceuticals answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
20.7%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
82/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
208k in August · ▲ 5.6% vs July
Citations parsed
7.8m
1m in August · ▲ 2.7% vs July
Brands observed
424
10 ranked here · 414 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Pharmaceuticals, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Merck & Co.
77.5
10.5%Perplexity—84linkedin.com
02Pfizer
75.8
10.3%Perplexity—83claritasrx.com
03Sanofi
74.8
10.1%Perplexity▲ 8.382claritasrx.com
04Novartis
74.1
10.0%Perplexity—82claritasrx.com
05AstraZeneca
73.9
10.0%Perplexity▲ 6.182claritasrx.com
06Ultragenyx
73.9
10.0%Perplexity—82claritasrx.com
07Moderna
73.0
9.9%Perplexity▲ 1.882cdn.who.int
08F. Hoffmann-La Roche
72.3
9.8%Perplexity—81drugdiscoverytrends.com
09Mirati Therapeutics
71.7
9.7%Perplexity—81linkedin.com
10Sarepta Therapeutics
70.2
9.5%Perplexity—80claritasrx.com
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Pharmaceuticals
#DomainCitation shareΔ vs last month
01who.int
5.2%
▼ 2.7
02linkedin.com
5.0%
▲ 0.9
03nih.gov
4.6%
▲ 2.7
04drugdiscoverytrends.com
4.2%
▲ 4.5
05pfizer.com
3.6%
—
06harvard.edu
2.7%
▲ 1.8
07onedayadvisor.com
2.7%
—
08pharmaceutical-technology.com
2.7%
—
09pmc.ncbi.nlm.nih.gov
2.7%
—
10accessiblemeds.org
2.5%
▲ 1.8
Top 10 of 789 domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Pharmaceuticals, with distinct brands named and sources cited
#PromptBrandsSources
01Vaccine manufacturers supplying global markets3649
02Pharma companies driving innovation in oncology3349
03Pharma companies investing heavily in R and D1649
04Which companies lead rare disease treatments?4747
05Generic drug companies doctors trust1547
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Sanofiscore 74.8
▲ 8.3
AstraZenecascore 73.9
▲ 6.1
Modernascore 73.0
▲ 1.8
Falling

No falling brands this month.

3 ranked brands scored in both Jul and AugIndustry avg ±5.4/mo

Global Search Demand

Where this industry's questions originate
204,399 searches sampled
Tracked markets for Pharmaceuticals, by sampled search volume
#CountrySearch volume
01United States129K
02United Kingdom61K
03Japan5K
04Egypt3K
05Italy1K
06Germany1K
07Saudi Arabia1K
08Canada817
09Singapore733
10Australia676
11France158
12United Arab Emirates119
12 tracked markets
This edition

What Changed This Month

Merck & Co. leads Pharmaceuticals this edition with a visibility score of 77.5, ahead of Pfizer at 75.8.

who.int is the most-cited source grounding pharmaceuticals answers, at roughly 5.2% of citations. Brand-owned pages account for 20.7% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked pharmaceuticals brands is 73.9, and a score above 46.3 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Pharmaceuticals

Questions?
We Have
the Answers.

Merck & Co. currently leads AI search visibility in pharmaceuticals with a Goodie visibility score of 77.5, measured across the tracked AI models.

who.int is the most-cited source in pharmaceuticals AI answers, grounding roughly 5.2% of citations in this industry.

The median score among ranked pharmaceuticals brands is 73.9. A score above 46.3 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.