Live index

Leading Specialty Retail Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, Home Depot leads AI search visibility in Specialty Retail with a Goodie visibility score of 81.3, ahead of E&S Trading (62.2) and Retravision (59.2). The median score across the 25 ranked brands is 20.4, and a score above 21.0 reaches the top ten. The most-cited source grounding these answers is com.au at 6.9% of all citations, while brand-owned pages account for just 21.2%.

5k prompts · 1.7m AI answers · 7.9m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Specialty Retail
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
20.4
Half of the 25 ranked specialty retail brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
21.0
Clearing 21.0 puts a brand in the category top ten. The bar sits 0.6 points above the midpoint, so the leaderboard is closely contested.
Brands named per answer
8.6
A typical answer names nine brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 5%
  • Editorial 4%
  • Video 1%
  • Reference 4%
  • Other 86%
Other leads the third-party sources grounding specialty retail answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
21.2%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
55/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
194k in August · ▼ 2.0% vs July
Citations parsed
7.9m
1m in August · ▲ 0.0% vs July
Brands observed
1,338
25 ranked here · 1,313 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Specialty Retail, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Home Depot
81.3
10.4%AI ModeChatGPTCopilotPerplexity▲ 0.486linkedin.com
02E&S Trading
62.2
7.9%ChatGPTCopilotPerplexity—76choice.com.au
03Retravision
59.2
7.5%AI ModeChatGPTCopilot—75choice.com.au
04Covetrus
57.9
7.4%AI ModeChatGPTCopilot—74provet.com.au
05Lowe's
56.4
7.2%AI ModeChatGPTPerplexity▲ 3.373linkedin.com
06Under Armour
40.5
5.2%AI ModeChatGPT—65rebelsport.com.au
07Nike
38.4
4.9%AI ModeCopilot▲ 0.864rebelsport.com.au
08Provet Australia
38.3
4.9%AI ModeCopilot▼ 0.264provet.com.au
09The Good Guys
37.7
4.8%ChatGPTCopilot▼ 2.464choice.com.au
10Raymour & Flanigan
21.0
2.7%Perplexity—56housedigest.com
25 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Specialty Retail
#DomainCitation shareΔ vs last month
01com.au
6.9%
—
02instagram.com
4.6%
—
03smartcompany.com.au
4.5%
—
04linkedin.com
4.2%
▲ 0.9
05youtube.com
3.9%
▼ 3.6
06avosiavetcare.com
3.6%
—
07usatoday.com
3.6%
—
08sgieurope.com
3.6%
—
09pcmag.com
3.2%
▲ 2.7
10cenvet.com.au
3.2%
▼ 0.9
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Specialty Retail, with distinct brands named and sources cited
#PromptBrandsSources
01Furniture retailers balancing quality and price62195
02Best veterinary medical supply retailers87191
03Sporting goods retailers selling authentic brands80130
04Electronics retailers with strong after sales support49118
05Which home improvement stores contractors prefer?3796
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Lowe'sscore 56.4
▲ 3.3
Pumascore 19.1
▲ 3.2
Midwest Veterinary Supplyscore 19.3
▲ 1.4
Falling
The Good Guysscore 37.7
▼ 2.4
Cenvetscore 18.4
▼ 0.6
Adidasscore 18.0
▼ 0.4
10 ranked brands scored in both Jul and AugIndustry avg ±1.3/mo

Global Search Demand

Where this industry's questions originate
9,193,952 searches sampled
Tracked markets for Specialty Retail, by sampled search volume
#CountrySearch volume
01United States6.5M
02United Kingdom622K
03Canada401K
04Australia353K
05Japan341K
06Germany329K
07France278K
08Italy163K
09Egypt144K
10Saudi Arabia49K
11United Arab Emirates38K
12Singapore18K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
77 of 205 brands visible
01 Home Depot81.9
02 Lowe's79.1
03 Covetrus78.2
04 Under Armour77.1
05 Puma76.2
Full AI Mode cut →
ChatGPT
87 of 205 brands visible
01 Under Armour85.0
02 E&S Trading82.0
03 Retravision78.7
04 Home Depot77.6
05 The Good Guys75.0
Full ChatGPT cut →
Copilot
77 of 205 brands visible
01 Home Depot85.4
02 E&S Trading84.9
03 Covetrus83.9
04 Retravision83.2
05 Winning Appliances80.8
Full Copilot cut →
Perplexity
87 of 205 brands visible
01 Raymour & Flanigan84.2
02 Wayfair84.2
03 Valley Vet Supply82.2
04 E&S Trading81.9
05 Medshop Australia81.6
Full Perplexity cut →
This edition

What Changed This Month

Home Depot leads Specialty Retail this edition with a visibility score of 81.3, ahead of E&S Trading at 62.2.

com.au is the most-cited source grounding specialty retail answers, at roughly 6.9% of citations. Brand-owned pages account for 21.2% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked specialty retail brands is 20.4, and a score above 21.0 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Specialty Retail

Questions?
We Have
the Answers.

Home Depot currently leads AI search visibility in specialty retail with a Goodie visibility score of 81.3, measured across the tracked AI models.

com.au is the most-cited source in specialty retail AI answers, grounding roughly 6.9% of citations in this industry.

The median score among ranked specialty retail brands is 20.4. A score above 21.0 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.