Perplexity cut

Leading Specialty Retail Brands in AI Search

The same monthly sample, re-ranked using only Perplexity answers.

August 2026 edition

Across the six months through August 2026, Raymour & Flanigan leads AI search visibility in Specialty Retail on Perplexity with a Goodie visibility score of 84.2, ahead of Wayfair (84.2) and Valley Vet Supply (82.2). The median score across the 10 ranked brands is 80.9. The most-cited source grounding these answers is com.au at 9.7% of all citations, while brand-owned pages account for just 19.3%.

5k prompts · 1.7m AI answers · 7.9m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Specialty Retail · Perplexity
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
80.9
Half of the 10 ranked specialty retail brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.5
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
4.8
A typical answer names five brands, so the consideration set is narrow and a mention is hard-won.
Index-wide average is 7.7
Citation mix
  • UGC 6%
  • Editorial 5%
  • Video 2%
  • Reference 5%
  • Other 82%
Other leads the third-party sources grounding specialty retail answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
19.3%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
85/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
194k in August · ▼ 2.0% vs July
Citations parsed
7.9m
1m in August · ▲ 0.0% vs July
Brands observed
1,338
10 ranked here · 1,328 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Specialty Retail, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Raymour & Flanigan
84.2
10.4%Perplexity—87housedigest.com
02Wayfair
84.2
10.4%Perplexity—87housedigest.com
03Valley Vet Supply
82.2
10.2%Perplexity—86valleyvet.com
04E&S Trading
81.9
10.2%Perplexity—86choice.com.au
05Medshop Australia
81.6
10.1%Perplexity—86—
06Home Depot
80.3
10.0%Perplexity▲ 8.785linkedin.com
07James Lane
79.3
9.8%Perplexity—85cassavida.com.au
08Lowe's
78.8
9.8%Perplexity▲ 13.384linkedin.com
09Ace Hardware
77.4
9.6%Perplexity—84plaiwoo.com
10Midwest Veterinary Supply
77.0
9.5%Perplexity▲ 5.684mms.mckesson.com
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Specialty Retail
#DomainCitation shareΔ vs last month
01com.au
9.7%
—
02usatoday.com
3.6%
—
03linkedin.com
3.2%
▲ 0.9
04pcmag.com
3.2%
▲ 2.7
05livingcozy.com
2.8%
—
06bottomturnsurf.com
2.7%
▲ 1.8
07reddit.com
2.7%
—
08youtube.com
2.3%
—
09allvetsupply.com
2.3%
▲ 1.8
10which.co.uk
2.3%
▲ 0.9
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Specialty Retail, with distinct brands named and sources cited
#PromptBrandsSources
01Best veterinary medical supply retailers2848
02Sporting goods retailers selling authentic brands3044
03Electronics retailers with strong after sales support2643
04Furniture retailers balancing quality and price2038
05Which home improvement stores contractors prefer?933
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Lowe'sscore 78.8
▲ 13.3
Home Depotscore 80.3
▲ 8.7
Midwest Veterinary Supplyscore 77.0
▲ 5.6
Falling

No falling brands this month.

3 ranked brands scored in both Jul and AugIndustry avg ±9.2/mo

Global Search Demand

Where this industry's questions originate
176,597 searches sampled
Tracked markets for Specialty Retail, by sampled search volume
#CountrySearch volume
01United States145K
02United Kingdom13K
03Australia3K
04Germany3K
05Japan3K
06Canada3K
07France3K
08Italy2K
09Egypt1K
10Saudi Arabia487
11United Arab Emirates384
12Singapore173
12 tracked markets
This edition

What Changed This Month

Raymour & Flanigan leads Specialty Retail this edition with a visibility score of 84.2, ahead of Wayfair at 84.2.

com.au is the most-cited source grounding specialty retail answers, at roughly 9.7% of citations. Brand-owned pages account for 19.3% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked specialty retail brands is 80.9, and a score above 54.3 reaches the industry top ten.

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Where Does Your Brand Stand in AI Search?

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What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Specialty Retail

Questions?
We Have
the Answers.

Raymour & Flanigan currently leads AI search visibility in specialty retail with a Goodie visibility score of 84.2, measured across the tracked AI models.

com.au is the most-cited source in specialty retail AI answers, grounding roughly 9.7% of citations in this industry.

The median score among ranked specialty retail brands is 80.9. A score above 54.3 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.