AI Mode cut

Leading E-commerce Platforms Brands in AI Search

The same monthly sample, re-ranked using only AI Mode answers.

August 2026 edition

Across the six months through August 2026, Farfetch leads AI search visibility in E-commerce Platforms on AI Mode with a Goodie visibility score of 77.5, ahead of Instacart (76.9) and Credit Cards (76.8). The median score across the 10 ranked brands is 74.3. The most-cited source grounding these answers is paypal.com at 4.5% of all citations, while brand-owned pages account for just 22.8%.

5k prompts · 1.7m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · E-commerce Platforms · AI Mode
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
74.3
Half of the 10 ranked e-commerce platforms brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
8.0
A typical answer names eight brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 11%
  • Editorial 3%
  • Video 3%
  • Retail 3%
  • Other 80%
Other leads the third-party sources grounding e-commerce platforms answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
22.8%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
82/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
206k in August · ▲ 2.5% vs July
Citations parsed
7.6m
1m in August · ▲ 0.2% vs July
Brands observed
947
10 ranked here · 937 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for E-commerce Platforms, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Farfetch
77.5
10.4%AI Mode—84publicissapient.com
02Instacart
76.9
10.3%AI Mode—83reddit.com
03Credit Cards
76.8
10.3%AI Mode—83justbettercare.com
04Pet Circle
75.6
10.1%AI Mode▲ 7.583ibisworld.com
05ASOS
74.8
10.0%AI Mode▼ 6.082linkedin.com
06PayPal
73.7
9.9%AI Mode—82choice.com.au
07Amazon
73.5
9.9%AI Mode▼ 0.382choice.com.au
08Happy Returns
73.1
9.8%AI Mode—82refundid.com
09Woolworths
72.1
9.7%AI Mode▲ 3.981choice.com.au
10eBay
70.7
9.5%AI Mode▼ 0.280choice.com.au
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for E-commerce Platforms
#DomainCitation shareΔ vs last month
01paypal.com
4.5%
—
02reddit.com
4.0%
—
03refundid.com
3.9%
▲ 1.9
04bitget.com
3.8%
—
05youtube.com
3.8%
▼ 1.8
06appsrhino.com
3.7%
—
07com.au
3.7%
—
08budgetpetproducts.com.au
3.6%
—
09choice.com.au
3.5%
▲ 1.8
10amraandelma.com
3.2%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for E-commerce Platforms, with distinct brands named and sources cited
#PromptBrandsSources
01Grocery delivery apps with reliable service22141
02Fashion e commerce sites trending this year2593
03Online marketplaces for pet supplies4769
04Platforms offering easy returns and refunds3267
05Which platforms offer the best buyer protection?2265
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Pet Circlescore 75.6
▲ 7.5
Woolworthsscore 72.1
▲ 3.9
Falling
ASOSscore 74.8
▼ 6.0
Amazonscore 73.5
▼ 0.3
eBayscore 70.7
▼ 0.2
5 ranked brands scored in both Jul and AugIndustry avg ±3.6/mo

Global Search Demand

Where this industry's questions originate
2,857,081 searches sampled
Tracked markets for E-commerce Platforms, by sampled search volume
#CountrySearch volume
01United States1.7M
02United Kingdom297K
03Germany226K
04France165K
05Canada122K
06Australia119K
07Egypt73K
08Saudi Arabia69K
09Italy39K
10Singapore16K
11United Arab Emirates15K
12Japan10K
12 tracked markets
This edition

What Changed This Month

Farfetch leads E-commerce Platforms this edition with a visibility score of 77.5, ahead of Instacart at 76.9.

paypal.com is the most-cited source grounding e-commerce platforms answers, at roughly 4.5% of citations. Brand-owned pages account for 22.8% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked e-commerce platforms brands is 74.3, and a score above 49.2 reaches the industry top ten.

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Where Does Your Brand Stand in AI Search?

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31 industries4 models242m+ citation observationsFree unlimited checks
What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · E-commerce Platforms

Questions?
We Have
the Answers.

Farfetch currently leads AI search visibility in e-commerce platforms with a Goodie visibility score of 77.5, measured across the tracked AI models.

paypal.com is the most-cited source in e-commerce platforms AI answers, grounding roughly 4.5% of citations in this industry.

The median score among ranked e-commerce platforms brands is 74.3. A score above 49.2 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.