Live index

Leading E-commerce Platforms Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, Amazon leads AI search visibility in E-commerce Platforms with a Goodie visibility score of 56.9, ahead of eBay (56.6) and Woolworths (55.5). The median score across the 25 ranked brands is 20.2, and a score above 36.8 reaches the top ten. The most-cited source grounding these answers is play.google.com at 5.5% of all citations, while brand-owned pages account for just 22.8%.

5k prompts · 1.7m AI answers · 7.6m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · E-commerce Platforms
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
20.2
Half of the 25 ranked e-commerce platforms brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
36.8
Clearing 36.8 puts a brand in the category top ten. The bar sits 16.6 points above the midpoint, so the leaderboard is tightly held.
Brands named per answer
8.0
A typical answer names eight brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 5%
  • Editorial 3%
  • Video 1%
  • Reference 3%
  • Retail 4%
  • Other 84%
Other leads the third-party sources grounding e-commerce platforms answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
22.8%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
55/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
206k in August · ▲ 2.5% vs July
Citations parsed
7.6m
1m in August · ▲ 0.2% vs July
Brands observed
947
25 ranked here · 922 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for E-commerce Platforms, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Amazon
56.9
7.5%AI ModeChatGPTCopilot▼ 2.173choice.com.au
02eBay
56.6
7.5%AI ModeChatGPTCopilot▼ 2.273paypal.com
03Woolworths
55.5
7.3%AI ModeChatGPTCopilot▲ 0.273choice.com.au
04Returnly
40.1
5.3%CopilotPerplexity—65refundid.com
05Pet Circle
39.3
5.2%AI ModeChatGPT▲ 1.665ibisworld.com
06Instacart
38.1
5.0%AI ModePerplexity—64reddit.com
07Farfetch
38.0
5.0%AI ModePerplexity—64shopify.com
08Walmart
37.7
5.0%ChatGPTPerplexity▼ 1.064reddit.com
09Happy Returns
37.4
4.9%AI ModePerplexity—64refundid.com
10PayPal
36.8
4.9%AI ModePerplexity▲ 0.363paypal.com
25 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for E-commerce Platforms
#DomainCitation shareΔ vs last month
01play.google.com
5.5%
—
02youtube.com
4.0%
▼ 1.8
03refundid.com
4.0%
▲ 1.9
04bitget.com
3.8%
—
05budgetpetproducts.com.au
3.6%
—
06reddit.com
3.3%
▲ 2.7
07ebay.com.au
3.2%
▲ 3.7
08similarweb.com
3.2%
▲ 2.7
09amraandelma.com
3.2%
—
10alibaba.com
3.1%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for E-commerce Platforms, with distinct brands named and sources cited
#PromptBrandsSources
01Grocery delivery apps with reliable service37230
02Fashion e commerce sites trending this year92195
03Online marketplaces for pet supplies100183
04Which platforms offer the best buyer protection?57145
05Platforms offering easy returns and refunds62141
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
Pet Circlescore 39.3
▲ 1.6
PayPalscore 36.8
▲ 0.3
Woolworthsscore 55.5
▲ 0.2
Falling
Sheinscore 36.6
▼ 3.3
eBayscore 56.6
▼ 2.2
Amazonscore 56.9
▼ 2.1
13 ranked brands scored in both Jul and AugIndustry avg ±1.3/mo

Global Search Demand

Where this industry's questions originate
8,697,426 searches sampled
Tracked markets for E-commerce Platforms, by sampled search volume
#CountrySearch volume
01United States4.8M
02United Kingdom1.1M
03Germany740K
04France548K
05Canada446K
06Australia377K
07Egypt239K
08Saudi Arabia217K
09Italy126K
10Singapore50K
11United Arab Emirates47K
12Japan25K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
78 of 183 brands visible
01 Farfetch77.5
02 Instacart76.9
03 Credit Cards76.8
04 Pet Circle75.6
05 ASOS74.8
Full AI Mode cut →
ChatGPT
83 of 183 brands visible
01 Pet Circle81.5
02 eBay76.8
03 Amazon76.3
04 SSENSE74.8
05 Walmart73.8
Full ChatGPT cut →
Copilot
78 of 183 brands visible
01 Returnly81.9
02 AfterShip80.9
03 Zalando79.2
04 eBay78.8
05 Shein78.6
Full Copilot cut →
Perplexity
84 of 183 brands visible
01 Chewy80.9
02 Returnly78.4
03 Petco78.1
04 Refundid77.9
05 ReturnGO77.7
Full Perplexity cut →
This edition

What Changed This Month

Amazon leads E-commerce Platforms this edition with a visibility score of 56.9, ahead of eBay at 56.6.

play.google.com is the most-cited source grounding e-commerce platforms answers, at roughly 5.5% of citations. Brand-owned pages account for 22.8% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked e-commerce platforms brands is 20.2, and a score above 36.8 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · E-commerce Platforms

Questions?
We Have
the Answers.

Amazon currently leads AI search visibility in e-commerce platforms with a Goodie visibility score of 56.9, measured across the tracked AI models.

play.google.com is the most-cited source in e-commerce platforms AI answers, grounding roughly 5.5% of citations in this industry.

The median score among ranked e-commerce platforms brands is 20.2. A score above 36.8 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.