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Leading Retail Banking Brands in AI Search

Benchmarks, the brands AI recommends, and the sources grounding those answers across 4 AI models.

August 2026 edition

Across the six months through August 2026, Nubank leads AI search visibility in Retail Banking with a Goodie visibility score of 75.7, ahead of HSBC (75.7) and ING (74.8). The median score across the 23 ranked brands is 20.2, and a score above 37.1 reaches the top ten. The most-cited source grounding these answers is fortune.com at 5.5% of all citations, while brand-owned pages account for just 23.7%.

5k prompts · 1.7m AI answers · 7.8m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Retail Banking
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
20.2
Half of the 23 ranked retail banking brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 71.9
Score to enter the top 10
37.1
Clearing 37.1 puts a brand in the category top ten. The bar sits 16.8 points above the midpoint, so the leaderboard is tightly held.
Brands named per answer
8.7
A typical answer names nine brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 8.8
Citation mix
  • UGC 4%
  • Editorial 7%
  • Video 1%
  • Reference 6%
  • Other 82%
Other leads the third-party sources grounding retail banking answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
23.7%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
55/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
208k in August · ▲ 4.0% vs July
Citations parsed
7.8m
1m in August · ▲ 1.3% vs July
Brands observed
721
23 ranked here · 698 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Retail Banking, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Nubank
75.7
9.9%AI ModeChatGPTCopilotPerplexity—83canstar.com.au
02HSBC
75.7
9.9%AI ModeChatGPTCopilotPerplexity▲ 6.883finder.com.au
03ING
74.8
9.7%AI ModeChatGPTCopilotPerplexity▲ 3.782canstar.com.au
04Rabobank
57.9
7.5%AI ModeChatGPTCopilot▲ 3.374canstar.com.au
05Commonwealth Bank
41.5
5.4%ChatGPTCopilot—66canstar.com.au
06Capital One Bank
39.7
5.2%ChatGPTPerplexity—65finance.yahoo.com
07Emirates Islamic Bank
39.3
5.1%ChatGPTPerplexity▼ 0.665gfmag.com
08Monzo Bank
39.0
5.1%AI ModePerplexity▲ 1.565canstar.com.au
09Up Bank
37.8
4.9%AI ModeCopilot▲ 1.264finder.com.au
10Macquarie Bank
37.1
4.8%AI ModePerplexity▼ 0.864canstar.com.au
23 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Retail Banking
#DomainCitation shareΔ vs last month
01fortune.com
5.5%
—
02global-fin-info.com
5.5%
—
03canstar.com.au
4.7%
▲ 3.9
04finder.com.au
4.1%
▲ 3.6
05bankrate.com
4.1%
▲ 4.5
06wikipedia.org
3.7%
—
07kiplinger.com
3.2%
▲ 2.7
08savings.com.au
3.2%
▲ 3.6
09airwallex.com
3.1%
▼ 0.9
10reddit.com
3.0%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Retail Banking, with distinct brands named and sources cited
#PromptBrandsSources
01Islamic banks with modern online services63223
02Banks known for smooth international transfers43190
03Banks people trust for everyday transactions56177
04Which digital banks have the best mobile apps?45159
05Savings accounts offering competitive interest rates42135
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
HSBCscore 75.7
▲ 6.8
INGscore 74.8
▲ 3.7
Rabobankscore 57.9
▲ 3.3
Falling
Bankwestscore 17.4
▼ 2.6
Westpacscore 19.7
▼ 1.1
Al Rajhi Bankscore 18.5
▼ 0.8
14 ranked brands scored in both Jul and AugIndustry avg ±2.1/mo

Global Search Demand

Where this industry's questions originate
23,489,530 searches sampled
Tracked markets for Retail Banking, by sampled search volume
#CountrySearch volume
01United States8M
02United Kingdom6.1M
03Germany2.7M
04Canada1.8M
05Australia1.6M
06Italy1.1M
07France990K
08Japan661K
09Singapore197K
10Egypt187K
11Saudi Arabia95K
12United Arab Emirates83K
12 tracked markets

How the Models Differ

Same industry, 4 verdicts
AI Mode
65 of 142 brands visible
01 Rabobank75.3
02 Monzo Bank74.1
03 Up Bank74.1
04 ING74.0
05 Al Rajhi Bank73.9
Full AI Mode cut →
ChatGPT
77 of 142 brands visible
01 Commonwealth Bank84.3
02 Ally Bank80.9
03 Capital One Bank78.9
04 HSBC78.7
05 Starling Bank78.0
Full ChatGPT cut →
Copilot
66 of 142 brands visible
01 Commonwealth Bank81.8
02 Rabobank79.5
03 OFX79.3
04 Nubank79.2
05 Westpac78.9
Full Copilot cut →
Perplexity
74 of 142 brands visible
01 Emirates Islamic Bank83.1
02 Bank of America82.4
03 Monzo Bank82.0
04 Capital One Bank79.9
05 Chime78.8
Full Perplexity cut →
This edition

What Changed This Month

Nubank leads Retail Banking this edition with a visibility score of 75.7, ahead of HSBC at 75.7.

fortune.com is the most-cited source grounding retail banking answers, at roughly 5.5% of citations. Brand-owned pages account for 23.7% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked retail banking brands is 20.2, and a score above 37.1 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Retail Banking

Questions?
We Have
the Answers.

Nubank currently leads AI search visibility in retail banking with a Goodie visibility score of 75.7, measured across the tracked AI models.

fortune.com is the most-cited source in retail banking AI answers, grounding roughly 5.5% of citations in this industry.

The median score among ranked retail banking brands is 20.2. A score above 37.1 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.