Copilot cut

Leading Retail Banking Brands in AI Search

The same monthly sample, re-ranked using only Copilot answers.

August 2026 edition

Across the six months through August 2026, Commonwealth Bank leads AI search visibility in Retail Banking on Copilot with a Goodie visibility score of 81.8, ahead of Rabobank (79.5) and OFX (79.3). The median score across the 10 ranked brands is 78.7. The most-cited source grounding these answers is global-fin-info.com at 5.5% of all citations, while brand-owned pages account for just 14.4%.

5k prompts · 1.7m AI answers · 7.8m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · Retail Banking · Copilot
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
78.7
Half of the 10 ranked retail banking brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.2
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
6.0
A typical answer names six brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 6.5
Citation mix
  • Editorial 3%
  • Reference 12%
  • Other 85%
Other leads the third-party sources grounding retail banking answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
14.4%
Owned content is weak here: third-party sources decide most of these answers.
Index-wide average is 24.2%
Industry sentiment
84/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
208k in August · ▲ 4.0% vs July
Citations parsed
7.8m
1m in August · ▲ 1.3% vs July
Brands observed
721
10 ranked here · 711 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for Retail Banking, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01Commonwealth Bank
81.8
10.4%Copilot—86finder.com.au
02Rabobank
79.5
10.1%Copilot▼ 2.085finder.com.au
03OFX
79.3
10.1%Copilot—85finder.com.au
04Nubank
79.2
10.1%Copilot—85canstar.com.au
05Westpac
78.9
10.1%Copilot—84finder.com.au
06ING
78.5
10.0%Copilot—84finder.com.au
07Wise
77.3
9.9%Copilot—84finder.com.au
08Up Bank
77.3
9.9%Copilot—84lifestoryresearch.com
09ANZ
76.7
9.8%Copilot—83finder.com.au
10HSBC
75.7
9.7%Copilot▲ 5.183finder.com.au
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for Retail Banking
#DomainCitation shareΔ vs last month
01global-fin-info.com
5.5%
—
02canstar.com.au
5.1%
▲ 4.5
03wikipedia.org
4.6%
—
04finder.com.au
3.4%
▲ 2.7
05apra.gov.au
1.9%
—
06com.au
1.8%
—
07halalexpo.com
1.8%
—
08moneymag.com.au
1.8%
—
09seles.io
1.8%
—
10anz.com.au
1.8%
—
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for Retail Banking, with distinct brands named and sources cited
#PromptBrandsSources
01Islamic banks with modern online services1931
02Banks people trust for everyday transactions2626
03Banks known for smooth international transfers1725
04Which digital banks have the best mobile apps?2413
05Savings accounts offering competitive interest rates1313
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
HSBCscore 75.7
▲ 5.1
Falling
Rabobankscore 79.5
▼ 2.0
2 ranked brands scored in both Jul and AugIndustry avg ±3.5/mo

Global Search Demand

Where this industry's questions originate
415,933 searches sampled
Tracked markets for Retail Banking, by sampled search volume
#CountrySearch volume
01United States125K
02Japan86K
03United Kingdom65K
04Germany47K
05Australia27K
06Canada25K
07Italy18K
08France14K
09Singapore3K
10Egypt3K
11Saudi Arabia2K
12United Arab Emirates1K
12 tracked markets
This edition

What Changed This Month

Commonwealth Bank leads Retail Banking this edition with a visibility score of 81.8, ahead of Rabobank at 79.5.

global-fin-info.com is the most-cited source grounding retail banking answers, at roughly 5.5% of citations. Brand-owned pages account for 14.4% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked retail banking brands is 78.7, and a score above 51.3 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
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  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · Retail Banking

Questions?
We Have
the Answers.

Commonwealth Bank currently leads AI search visibility in retail banking with a Goodie visibility score of 81.8, measured across the tracked AI models.

global-fin-info.com is the most-cited source in retail banking AI answers, grounding roughly 5.5% of citations in this industry.

The median score among ranked retail banking brands is 78.7. A score above 51.3 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.