Every company has a social strategy, but only a few understand how a social strategy is linked to AEO (Answer Engine Optimization). Social content drives 2.5× more AI citations than anything you publish on your own domain. If you’re not treating your social presence as retrieval infrastructure, you are leaving a critical channel in AI search unmanaged.

The Social Optimization Suite is built to help you own that citation channel.

The Problems We Keep Seeing

• Brands have no visibility into which posts, threads, or creators are actually being pulled into AI answers.
• Most teams assume AI citations primarily come from their blog or press coverage. 
• There is no clear path from “we should do more social” to knowing which formats, platforms, or voices actually move citations at scale.
• The response to all of this has often been more volume, more posting, more outreach (read: spam and slop). 

What Is the Social Optimization Suite?

Goodie’s new Social Optimization Suite gives you a clear picture of what is happening inside the social citation graph and tells you what to do about it, without chasing volume just to hit a quota or a stab in the dark.

You can see exactly which posts, creators, and threads are being cited across all social platforms. Then you get concrete action items that respect how each platform actually works.

Front and center, you’ll get immediate insight into your brand’s Social Citation Share, Mention Rate, Unique Sources, and an Action Summary to keep your team aligned on your progress. 

What Does It Do?

• Map the social citation graph. Live access to your brand’s visibility across all major social media platforms. 
• Identify citation drivers. Understand which posts, formats, and creators are generating AI visibility for your category.
• Get platform-specific action items. Specific recommendations on which threads to prioritize, which videos to make, which creators to reach out to, and how to engage, with guidance tailored to each platform’s unique dynamics.

A Quick Example: The Social Optimization Suite in Action

Your brand invested its AEO hours this month in developing owned content on your blogs. Then you look at Goodie’s Social Optimization Suite.

Turns out, a Reddit thread in a niche subreddit is what is being cited in ChatGPT answers for your core category. Three mid-tier creators in your space are driving more AI visibility on YouTube than your entire owned content program.

Goodie shows you what is happening, why it matters, and where to focus, so you don’t spend all month writing blogs LLMs won’t be citing.

Getting Started

Social Optimization Suite is available now for Goodie enterprise partners. Connect your tracked surfaces and walk away with a prioritized action list for each platform.

Why Goodie

Social is now part of your retrieval infrastructure. Goodie is the only platform that treats it that way, with observability, optimization, and attribution in one place.

Ready to see what is actually driving your AI citations? Reach out to the Goodie team at hello@higoodie.com.