Perplexity cut

Leading B2B Saas – CRM & Sales Software Brands in AI Search

The same monthly sample, re-ranked using only Perplexity answers.

August 2026 edition

Across the six months through August 2026, BoomTown leads AI search visibility in B2B Saas – CRM & Sales Software on Perplexity with a Goodie visibility score of 73.1, ahead of IXACT Contact (72.7) and HubSpot (72.5). The median score across the 10 ranked brands is 71.3. The most-cited source grounding these answers is close.com at 4.6% of all citations, while brand-owned pages account for just 55.0%.

5k prompts · 1.7m AI answers · 7.7m citations · Goodie AI Visibility Index

Industry Benchmarks

August 2026 · B2B Saas – CRM & Sales Software · Perplexity
What good looks like in this category. Read a brand's own score against these before looking at who is winning.
Median visibility score
71.3
Half of the 10 ranked b2b saas – crm & sales software brands score below this. The midpoint, not the average, so a few dominant brands do not distort it.
Index-wide median is 74.5
Score to enter the top 10
—
Fewer than ten brands are ranked in this category, so there is no top-ten bar to report yet.
Brands named per answer
6.9
A typical answer names seven brands, so the consideration set is wide and a mention is comparatively easy to earn.
Index-wide average is 7.7
Citation mix
  • UGC 11%
  • Editorial 13%
  • Video 4%
  • Reference 4%
  • Other 68%
Other leads the third-party sources grounding b2b saas – crm & sales software answers. Brand-owned citations sit in the next cell and are not counted here.
Brand-owned citation share
55.0%
Owned content is unusually strong here — brand domains are a citation source in their own right, not just the subject of third-party coverage.
Index-wide average is 24.2%
Industry sentiment
81/100
Mean tone of mentions across all ranked brands. Per-brand sentiment sits on each brand profile.
Prompts sampled
5k
Real buyer phrasing, 4 models
AI answers analysed
1.7m
194k in August · ▼ 4.4% vs July
Citations parsed
7.7m
1m in August · ▼ 0.8% vs July
Brands observed
509
10 ranked here · 499 unranked

Brand Visibility Leaderboard

All models AI Mode ChatGPT Copilot Perplexity
Brand visibility leaderboard for B2B Saas – CRM & Sales Software, ranked by six-month average AI visibility score
#BrandVisibility scoreShare of voiceModelsΔ vs last monthSentimentTop cited source
01BoomTown
73.1
10.3%Perplexity—82keetechnology.com
02IXACT Contact
72.7
10.3%Perplexity▲ 3.481pmva.com.au
03HubSpot
72.5
10.2%Perplexity▲ 4.781monday.com
04FollowUp Boss
72.2
10.2%Perplexity▲ 4.081monday.com
05Sierra Interactive
71.9
10.2%Perplexity▼ 4.681keetechnology.com
06Microsoft Dynamics
70.7
10.0%Perplexity▲ 2.580innowise.com
07Salesforce
69.9
9.9%Perplexity—80innowise.com
08Zoho CRM
69.7
9.8%Perplexity▼ 4.580lagrowthmachine.com
09Pipedrive
68.9
9.7%Perplexity—79monday.com
10Klaviyo
66.2
9.4%Perplexity—78innowise.com
10 ranked · visibility is a six-month averageTop source = most frequent source in answers mentioning the brand · Δ compares Aug with Jul

Most-Cited Domains

The answer supply chain
Most-cited domains in AI answers for B2B Saas – CRM & Sales Software
#DomainCitation shareΔ vs last month
01close.com
4.6%
—
02techradar.com
3.6%
▲ 1.8
03hubspot.com
3.1%
·
04zapier.com
3.1%
▲ 2.7
05pcmag.com
3.0%
▼ 0.9
06com.au
2.7%
—
07youtube.com
2.6%
—
08linkedin.com
2.5%
—
09forbes.com
2.4%
—
10lagrowthmachine.com
2.4%
·
Top 10 of 1k domains observedΔ compares Aug with Jul, in percentage points

Prompts, Topics & Movers

What's driving this month's answers

Top prompts

Top prompts sampled for B2B Saas – CRM & Sales Software, with distinct brands named and sources cited
#PromptBrandsSources
01Sales automation tools that improve close rates2449
02CRM solutions that integrate well with e commerce1842
03Which CRM systems work best for long sales cycles?1039
04CRM platforms popular with regional businesses1124
05CRM tools preferred by real estate teams2320
Top 5 of 5k sampledDistinct brands named & sources cited

Biggest movers

Aug vs Jul
Rising
HubSpotscore 72.5
▲ 4.7
FollowUp Bossscore 72.2
▲ 4.0
IXACT Contactscore 72.7
▲ 3.4
Falling
Sierra Interactivescore 71.9
▼ 4.6
Zoho CRMscore 69.7
▼ 4.5
6 ranked brands scored in both Jul and AugIndustry avg ±3.9/mo

Global Search Demand

Where this industry's questions originate
25,121 searches sampled
Tracked markets for B2B Saas – CRM & Sales Software, by sampled search volume
#CountrySearch volume
01United States17K
02United Kingdom4K
03Egypt2K
04Germany2K
05Canada424
06Australia219
07Italy40
08United Arab Emirates36
09Singapore30
10France20
11Saudi Arabia14
12Japan13
12 tracked markets
This edition

What Changed This Month

BoomTown leads B2B Saas – CRM & Sales Software this edition with a visibility score of 73.1, ahead of IXACT Contact at 72.7.

close.com is the most-cited source grounding b2b saas – crm & sales software answers, at roughly 4.6% of citations. Brand-owned pages account for 55.0% — the rest of the answer supply chain runs through third-party sources.

The median visibility score across ranked b2b saas – crm & sales software brands is 71.3, and a score above 44.5 reaches the industry top ten.

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What you get
  • Visibility score
  • Industry rank
  • Brands ahead of you
  • Model and source gaps
Our Methodology

Our Approach to Gathering AI Visibility Data

We process millions of real prompts across AI Mode, ChatGPT, Copilot and Perplexity, then track which brands, products, and domains show up in the answers. That's the raw data behind every score in the Index.

Real Intent Capture

This data results from processing millions of real user prompts. We use advanced semantic and agentic processing to categorize them and define intent, filtering out noise to focus on high-value queries.

Global Model Interrogation

We execute these prompts across different models, including GPT, Perplexity, AI Mode, and more, and across different regions. This allows us to map model understand exactly "how they think" in each market.

Attribution Mapping

We analyze the generated answers to capture the "Kingmaker" domains; the specific sources the models cite giving you a causal link between source authority and brand visibility.

Read the full methodology → Read the full methodology →
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FAQ · B2B Saas – CRM & Sales Software

Questions?
We Have
the Answers.

BoomTown currently leads AI search visibility in b2b saas – crm & sales software with a Goodie visibility score of 73.1, measured across the tracked AI models.

close.com is the most-cited source in b2b saas – crm & sales software AI answers, grounding roughly 4.6% of citations in this industry.

The median score among ranked b2b saas – crm & sales software brands is 71.3. A score above 44.5 places a brand in the industry top ten.

Each edition samples the same tracked prompt set across the models Goodie follows, then ranks brands by how often they are named in those answers.

Monthly. Each edition re-samples the tracked prompt set so month-over-month figures are directly comparable.