Google Gemini is the LLM that powers Google’s other AI products, such as AI Overviews, Assistant, and AI Mode. This makes Gemini a crucial location for your brand to meet consumers where they’re searching. Are you part of the conversation?
Gemini Optimization FAQ
Gemini is a family of generative AI models developed by Google. It has quickly become deeply integrated into its family of products (Google Search, GMail, Google Business Suite, and even Android).
Gemini also powers Google’s AI overviews, which pull from multiple sources to synthesize answers and appear on the SERP for over 50% of searches.
SEO is the methodology that helps you rank in traditional search results; AEO is the extension of that methodology that deals with LLMs (ChatGPT, Perplexity, AI Mode, Gemini, DeepSeek, Grok. and more) and the AI-generated answers they provide.
While many of the principles are similar between SEO and AEO, SEO focuses on things like keywords and backlinks, and AEO prioritizes content clarity, structured data, and brand consistency to determine which brands are featured in synthesized answers.
Yes! AI Overviews have been a feature in Google Search since May of 2024. This began the revolution of search, with users increasingly relying on AI-generated answers to make decisions (in fact, 45% of consumers trust AI’s recommendations).
Investing in AI search optimization early on gives you a leg up on the competition in terms of shaping narratives, winning visibility in decision-making, and avoiding being excluded from these recommendations entirely.
Like most LLMs, Gemini has a priority on trust and authority signals for content, as well as content structure and structured data. Ensure your content is factually correct, frequently updated, and showcases in-depth industry expertise.
While these are general best practices, platforms like Goodie can help you identify content gaps and track how your brand is being represented in order to course-correct your content when the opportunity arises.