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Attribution in AI refers to the ability to trace traffic, conversions, and revenue back to when and where your brand is mentioned in AI models. Goodie helps marketers connect these AI impressions to real business outcomes and show which AI referrals drive ROI.
AI is transforming traffic management by shifting how users find and engage with brands. Consumers receive answers synthesized by AI. With Goodie, you can track when your site is referenced in these responses, see the sessions, and attribute conversions to AI mentions.
AI changes web traffic by reducing reliance on blue links on traditional SERPs and creating new referrals sources. When users discover your brand through AI answers, it generates impressions and sessions that may not show up in traditional analytics. Goodie surfaces this hidden traffic so you can measure its true impact on conversions and revenue.
Goodie monitors mentions and traffic from ChatGPT, Perplexity, Gemini, Claude, DeepSeek, AI Overview, Rufus, AI Mode, Grok, Co-Pilot, and Meta. Goodie is expanding coverage as new models emerge so you never miss a source of traffic
No, you don’t need to add tags or make code changes to your website to track AI traffic. Goodie integrates with your GA4 and tracks all AI mentions, sessions, and conversions. There’s no manual tagging or code editing required just connect and start monitoring your AI traffic.
Yes, with Goodie you cna compare AI referrals with organic search, direct, and paid traffic. This helps you see which channel contributes most to conversions and where AI is outperforming traditional sources.