Unlike other LLMs, Perplexity is designed to gather information directly from the live web. The LLM processes over 26 million queries per day, delivering fast, AI-generated answers with cited sources. If your content isn’t being cited, it isn’t being shown to users.
Perplexity Optimization FAQ
Perplexity is designed around real-time web search for synthesized answers. Unlike most LLMs (which rely on static training data), Perplexity actively retrieves up-to-date content to answer user queries.
Additionally, Perplexity cites sources incredibly transparently, allowing users to see exactly where the answers to their questions are coming from. As a brand, this should be seen as a direct opportunity to appear in front of high-intent users.
Perplexity is already being used by 22 million users each month as a faster, more direct way to research products, services, and information. If your brand doesn’t appear in Perplexity’s answers (or worse, if only your competitors do) you run the risk of missing out on visibility at critical moments of user discovery and vital decision-making.
Outside of using a reliable AI search monitoring and visibility tool like Goodie, here are a few tips for how to optimize content for Perplexity:
SEO helps your site rank on Google, while AEO (Answer Engine Optimization) ensures your brand shows up inside AI-generated responses across platforms like Perplexity, Gemini, and ChatGPT.
In short, AEO may be on the rise, but SEO best practices still very much matter as their foundation. AEO focuses more on semantic clarity, authority, and real-time retrievability than traditional SEO tactics alone.
Absolutely! Goodie is built with enterprise security, privacy, and integration at its core. The platform offers SOC 2 Type II compliance, SSO/SAML, robust API integrations, and team-level permissions.
It’s built to plug directly into your existing analytics, content, and workflow tools to operationalize AEO across departments at scale.