Rufus & AI Shopping Optimization Platform

Why It Matters

Why Should I Optimize for Rufus?

Integration With the Shopping Experience

Rufus is embedded directly into the Amazon app and website. Showing up as a recommended product means skipping top and middle-of-funnel interactions and capturing customers during the highest intent part of the customer funnel: purchase.

Enter the World of Conversational Commerce

Shoppers feel comfortable asking AI models like Rufus questions in the same way that they would ask for product suggestions from a friend. Optimizing your content for these natural language queries gives you a leg up on the competition.

Influence Product Recommendations

Rufus pulls its information directly from product listings, reviews, and Q&A sections on product pages. When your brand optimizes its content around these insights, you dramatically increase your chances of being surfaced in Rufus’ responses.

Why Choose Goodie

Leveraging Rufus Optimization for Growth

Product Label Visibility

When Rufus is sorting data to provide recommendations to shoppers, it assigns labels like “Selling Fast” or “Premium Quality” to products. Goodie gives you insight into AI’s perception of your product, allowing you to optimize content accordingly.

See Which Categories You Excel In

Goodie’s Category Visibility Score shows you specific insight into what percent share of visibility your products have in their particular category. Using this information, you can optimize not only by product, but create a winning strategy for your entire sector.

See How Competitors Stack Up

Where are competitors showing up instead of your brand? Where are you dominating the competition? Goodie gives you detailed insights about your brand perception, mention frequency, and more; allowing you to stay ahead of the competition.

Dominate Other AI Shopping Spaces

If you sell your products in locations other than Amazon, Goodie can help you optimize for that, too. Whether it be your own website, verified third-party resellers, or brick-and-mortar stores, see where AI models suggest customers shop your products.

Questions?

We Have Answers

Rufus Optimization FAQ

Get a Demo

Rufus AI Shopping Optimization Tool

Leveraging Rufus Optimization for Growth

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