Thousands of companies rely on Microsoft’s AI assistant Copilot, which is integrated into Bing, Microsoft 365, Edge, and Windows. When users search relevant queries in Copilot, is your brand showing up in the results?
Microsoft Copilot Optimization FAQ
Microsoft Copilot is deeply embedded in Microsoft 365, Bing, and Edge; it reaches people in the place where they work, research, and make high-value decisions.
If your brand appears in Copilot’s answers, you’re positioned directly inside of the workflows of enterprise decision-makers, professionals, and consumers (often at the exact moment they’re looking for a solution).
Goodie ensures your content is structured, accurate, and discoverable by Copilot’s AI answer generation mechanisms. Goodie helps brands map messaging to Copilot’s enterprise and productivity contexts, keep pillar content fresh, and monitor competitor performance; so you can refine positioning and win more share of voice.
Answer Engine Optimization (AEO) focuses on getting your brand cited and mentioned in AI answers (in models like Copilot, ChatGPT, Perplexity, Claude, and more) rather than just ranking in a list of search results.
While SEO is about keywords, backlinks, and rankings, AEO is about delivering precise, context-rich content that AI models can confidently surface in response to a user’s question.
There are two main differentiating factors for Microsoft Copilot:
These two factors make Microsoft Copilot an extremely important place for brands in B2B, SaaS, Fintech, HR, and Productivity spaces to show up; right where their audience already is.
To ensure maximum visibility and positive sentiment in Copilot, the best strategy is to keep your content clear, accurate, and up to date while tailoring it to enterprise and productivity-related queries.