Is your brand being surfaced in Grok, one of the most widely accessible LLMs? If so, what is Grok showing users about your brand? Do you have control over it? You should; and with Goodie, you can.
Grok Optimization FAQ
Grok is embedded directly into X Premium+, and its high-intent, tech-forward user base—great news for brands whose target audience aligns.
Grok is also one of the few LLMs pulling from real-time content and social signals, which means it updates frequently, and has a higher capability to influence perception and purchase decisions.
Goodie monitors how Grok surfaces your brand (and your competitors) and provides actionable recommendations for improving your AI search performance. Not only that, Goodie also provides an all-in-one AI search dashboard where you can:
Think of SEO as a stepping stone towards AEO. Answer engine optimization is about optimizing your content and brand presence for AI-powered answer engines like Grok, ChatGPT, Google’s AI Overview, and Perplexity.
While SEO is more about ranking in traditional search results, AEO ensures your brand shows up accurately in AI-generated answers—SEO best practices, however, still play a crucial role in this discipline.
The dataset that Grok uses for its synthesized responses from posts on X, threads, news article links, and other user engagement data. Though this real-time data training is Grok’s main differentiator, it is also trained on a combination of web content and proprietary data from xAI.
What does this mean for your brand? In short, its visibility on Grok heavily depends on the conversations that are actively being had on X in the present moment.
Unlike LLMs like ChatGPT or Perplexity, Grok is deeply integrated with X (formerly Twitter). This means that rather than being trained on large datasets, it relies on real-time social signals, user conversations, and trending topics.
This makes Grok more focused on reflecting what’s happening right now on X. As a result, it approaches queries from a recency and awareness perspective, making relevance and virality key drivers of visibility.
Generative engine optimization (GEO) strategies already rely on creating content that is easily accessible and understandable for LLMs; Grok’s reliance on real-time data adds a layer of timeliness to your content strategy. Here are some general tips for Grok optimization:
In short, the best strategy is proactive, agile, and aligned to Grok’s unique real-time ecosystem.