Top Answer Engine Optimization (AEO) Tools, Software & Platforms [2025]
Click to discover the top Answer Engine Optimization (AEO) tools, software, and platforms from the experts at Goodie. Take control of your AI presence today.
Daria Erzakova
July 25, 2025
•
Table of Contents
This is some text inside of a div block.
Share on:
Decode the science of AI Search dominance now.
Download the Study
Decode the science of AI Search Visibility now.
Download the Study
TL;DR (Skip Ahead if You’re in Search of Vendors)
AEO is the discipline of controlling how Large Language Models (LLMs) also known as “answer engines”—think ChatGPT, Gemini, Perplexity, Copilot, Claude, Grok, AI Overviews, and others—talk about your brand.
Market Momentum: 56 dedicated AEO tools have launched since 2023. VC funding into the category now tops $45 million with players like Goodie AI, Profound’s $24 M Series A, AthenaHQ, Scrunch AI, and Bluefish’s Bloomberg Beta‑backed seed round.
Core Evaluation Checklist: The tools and software listed in this article have been evaluated on the following criteria:
Coverage (which LLMs are covered)
Data refresh frequency
Availability of visibility and sentiment metrics
Citation depth
Overall optimization workflow
Collaboration capabilities
Available integrations
What Is Answer Engine Optimization?
Answer Engine Optimization (AEO) is the process of ensuring that a particular brand, product, or service is accurately and favorably represented in LLMs and AI‑generated answers across chat interfaces and AI‑enhanced SERPs (like Google’s AI Overview).
Unlike SEO, where the click happens on your blue link from the SERP, AEO lives in a zero‑click world—the model condenses, cites (sometimes), and often converts inside its own UI.
In short, winning here means that your brand is surfaced, described correctly, and linked—without the user ever having to open a browser tab.
The 2025 AEO Market Snapshot
Key Takeaways for Marketers
As of 2025, LLM traffic is still <10 % of classic search, but it’s compounding at venture‑scale growth rates while traditional SERP clicks are flat to ‑0.5 %.
AI search traffic (from platforms like ChatGPT or Gemini) sourced leads converts 2-4x better compared to conventional search traffic (Google and Bing).
North‑American LLM spend is forecast to hit $105 B by 2030, a 72 % CAGR.
Early adopters who lock in citations now are building durable “answer equity”—similar to how 2010s brands captured SERP featured snippets.
Why it’s Number One: Goodie is the only platform that combines full‑stack observability (visibility, sentiment, citations) with an agentic optimization layer that pushes fixes: rewriting outreach emails, generating LLM‑ready press snippets, and publishing schema via an API.
Engine Coverage: ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Meta AI, Google AI Overviews & AI Mode.
Standout Features
Geo‑Language Matrix: Visibility by country and language—critical for multinational brands.
Optimization Hub: Prescriptive tasks ranked by impact, one‑click export to Jira.
Attribution Dashboard: Ties AI answer impressions to sessions and assisted revenue via UTMs.
Ideal For: Enterprise CMOs, growth engineers, and SEO directors who need multi‑market governance and a closed‑loop workflow.
Features: Evertune provides a blend of accuracy, ease of use, and integration power. It’s not the broadest in engine coverage, but what it does, it does well—making it a solid choice for brands that want actionable, real-time answer engine optimization without the steepest learning curve.
Engine Coverage: Google SGE, Perplexity, ChatGPT, and Gemini.
Standout Features
Scale Monster: Runs up to 1.2 M prompts per month across 6+ models—less volatility vs. sample‑based trackers.
SERP & AEO Insights Dashboard: Combines traditional SEO analytics with AI-specific visibility data.
Collaborative Brief Builder: Helps teams create content briefs tailored to human readers and AI interpreters.
Ideal For: Mid-size to enterprise-level marketing teams and agencies who want a specialized, user-friendly AEO tool that integrates neatly into existing SEO workflows.
Price: Enterprise only (think P&G‑scale datasets).
Features: Brandlight features a blend of technical AEO automation and brand-first content tools. While it’s not as turnkey as some competitors, it’s flexible and customizable.
Features: Founded by an ex-Google Search PM and ex-Cribbly founder, AthenaHQ stands out for its AI-powered research tools and content discovery features that help teams not only optimize, but identify what to optimize. It’s slightly less automated than the top contenders, but useful when it comes to AEO strategy planning.
Funding: Y Combinator
Engine Coverage: ChatGPT, Google SGE, Perplexity, Gemini, and Claude, plus tracking capabilities for up-and-coming AI vertical engines.
Standout Features
Blind‑Spot Detection: Highlights prompts where your brand is absent.
Competitor AI Visibility Tracking: Monitors how rival brands are appearing in AI-generated answers.
Ideal For: Agencies, content strategists, and in-house SEO teams who want a research-focused planning tool to build an AEO strategy.
Pricing: Starts at $270 / month for the Lite plan with higher tiers and custom pricing available.
Features: Bluefish AI is built for technical SEOs and data-driven teams. While it may feel complex for casual users, its analytics power makes it a favorite among large enterprises and AI search specialists.
Funding: Undisclosed seed, backed by Bloomberg Beta.
Engine Coverage: Google SGE, ChatGPT, Perplexity, Gemini, Claude, as well as niche engines in finance, legal, and healthcare.
Standout Features
Experimentation: Lets brands push “verified data feeds” to LLM providers and is experimenting with AI‑native ad units.
LLM Content Gap Analyzer: Identifies missing topics and recommends new content tailored to AI conversational trends.
Ideal For: Heavily regulated brands who are anxious about factual control.
Pricing: Pricing is not public and requires contact with the Bluefish AI sales team.
Features: A rising player that earns its place for its clean UI, Scrunch AI features content collaboration tools, and AI prompt testing features—making AEO feel accessible to teams without deep technical expertise.
Features: Profound focuses on why content ranks in AI answers—not just how. It’s less flashy than competitors but great for teams that want to blend data science with answer engine optimization. One thing to watch out for, though—optimization guidance is still manual, and geo support is limited to EN markets.
Features: Hall offers a blend of AI-driven content scoring and real-time editorial feedback. While it’s lighter on technical schema automation, it helps writers and editors craft content for AI engines without losing brand voice.
Engine Coverage: Google SGE, ChatGPT, Perplexity, Gemini, and Claude, with a focus on content scoring and optimization rather than deep technical integrations.
Standout Features
Killer View: Intent clustering and question volumes.
Topic Clarity Analyzer: Flags jargon and complexity that might confuse AI models.
Ideal For: Content teams, editors, and brand managers who care about high-quality writing, readability, and tone as much as AEO.
Pricing: Free tier for one project and 25 prompts, with Starter and Business plan options available.
Features: Gumshoe focuses on discovery and competitor intelligence—it’s less about direct optimization and more about finding the gaps and opportunities that others miss.
Engine Coverage: Google SGE, ChatGPT, Perplexity, Gemini, Claude, and smaller LLM engines.
Standout Features
Personas & Topic-Level Share of Voice Slices: A rare granularity for B2B ABM teams.
Trend Alerts: Real-time notifications when new topics or competitor wins appear in AI engines.
Ideal For: Strategists, competitive intelligence teams, and agencies who want to plan content around real gaps and competitor movement.
Pricing: Gives you an extremely limited free trial with custom pricing available.
Features: XFunnel specializes in answer engine optimization aligned to conversions. It’s less about pure visibility and more about making sure the AI answers that surface actually drive qualified traffic and sales.
Engine Coverage: Google SGE, ChatGPT, Perplexity, Gemini, Claude, and selected eCommerce-specific AI engines.
Standout Features
Conversion-Focus: Marries sentiment and buyer‑journey analytics to conversion insights, helpful for growth marketers optimizing bottom‑funnel AI queries.
Attribution Dashboard: Measures how AI answer visibility translates into site visits, leads, or sales.
Ideal For: eCommerce brands, growth marketers, and performance-driven teams who care as much about ROI as about being featured in AI results.
Pricing: Offers a free search audit with custom pricing for SEO & Marketing Teams and Agencies post-audit.
AEO Feature Trends & Gaps
Citation transparency is table stakes. Even budget tools now surface source URLs.
Optimization guidance is scarce. Only Goodie ships auto‑generated outreach or structured‑data patches. Most vendors still stop at “insight.”
Sentiment scoring is noisy. Tools using rule‑based tone detection mislabel neutral statements. Goodie, Brandlight, and Relixir use fine‑tuned transformers for >90 % accuracy.
LLMs.txt and JSON‑LD helpers are sprouting (Open Forge, ChatRank) to prep sites for agent crawling.
When choosing the right answer engine optimization platform for your AEO scope, it’s important to consider technical complexity, your engine requirements, and the overall goal of your AEO—do you want to monitor user sentiment, show up as a trusted source in a particular topic, or show up in AI shopping searches?
Use the below chart and decision flow to get the ball rolling when selecting an AEO tool:
Decision flow:
Inventory Your Current LLM Footprint: Which engines send you traffic today?
Put Coverage Before the Bells & Whistles: A beautiful dashboard is useless if it doesn’t track Grok and AI Overviews but your audience uses them.
Demand an Action Layer: Tools that stop at insights slow your team down.
2025 Best Practices for AEO Teams
Map Your “Answer Graph”: Export all citations where engines pull data—shore up thin or outdated sources.
Prioritize Structured Entities: schema.org, JSON‑LD, LLMs.txt, and high‑authority Wikidata entries.
Optimize for Accuracy First, Sentiment Second: A factual error hurts more than lukewarm tone.
Localize Prompts: LLMs now geo‑bias answers—measure visibility in every growth market.
Close the loop weekly. Feed fresh citations + PR wins back into Goodie’s Optimization Hub (or equivalent) and rerun tracking.
The Complete 2025 AEO Toolscape
AEO Tool FAQs
Is AEO replacing SEO?
No, SEO is still alive and well. Think of AEO as the next layer—traditional SEO still drives the majority of traffic, but AEO controls how that traffic starts.
How long will it take to see results from AEO?
Brands using Goodie and Profound report measurable citation lifts in 4‑6 weeks on long‑tail prompts; headline terms take 3‑4 months.
What KPIs matter?
The KPIs we recommend tracking include:
Visibility %
Sentiment delta
Citation authority
Assisted revenue from AI engines.
Goodie’s attribution module integrates with GA4 and Adobe for maximum KPI visibility.
Why do brands need an AEO tool?
As more people get answers directly from AI search engines and chatbots, brands risk being left out of the conversation. AEO tools help:
Track where your content appears in AI answers
Find new questions and prompts to target
Optimize content so AI engines understand and prefer it
In short: they keep your brand visible, competitive, and relevant in the age of AI search.
Conclusion: Own Your Narrative Before the Models Write It for You
LLMs are on track to 10x their traffic share by decade’s end—the brands that act now will lock in “answer equity” that compounds for years. Among the 55‑tool landscape, Goodie AI stands out as the only true end‑to‑end platform—monitor, analyze, and act.
If you’re serious about protecting and amplifying brand equity in a world where the first impression is a machine‑generated snippet, start an AEO program today and put Goodie at its core.
.svg)
.svg)
.svg)
.png)
.svg)
.svg)
.svg)
.svg)
