Build Your AI Marketing Stack: Top 30 AI Marketing Tools by Category

With so many AI marketing tools available nowadays, it can be difficult to choose the best one for your business. There are many factors to consider, including cost, but the hardest part is to gauge your team’s needs against the tools’ capabilities. 

That’s why we’ve taken the time to develop this comprehensive list to help you choose the right tool depending on the specific discipline you need a tool for. We’ve included each tool's key features so that you know which one provides the best, most specialized solution for your brand, so that you can build a perfect AI marketing stack. 

AI Content Writing Tools

1. Jasper

Why It’s Number One: Jasper AI is a marketing platform containing over 100 apps to help you create any type of marketing content you may need. It can translate your content into over 80 languages, making sure that you don’t lose out on any potential leads, and helps you save money on translators. As an all-in-one platform that streamlines and unifies multiple aspects of your content writing strategy makes it the stand-out tool on the list, and perfect for marketers who want to maximize efficiency. 

• Standout Features:
  
  • Optimization Agent: It’s integrated into Jasper’s Canvas interface, using keyword data to ground your writing.
  • Jasper IQ: Their proprietary AI context layer that helps you maintain consistency with your brand voice and tone. 
• Con: Jasper’s writing does sound generic, so you’ll probably have to fine tune it with the brand voice tool as well as make your own edits. 
• Ideal For: Organizations with strong brand guidelines who aren’t sure that LLMs or other tools can properly adhere to them. 
• Pricing: Plans start at $59 per month, but if you want something more comprehensive, you have to reach out to their team for a quote. 

2. Frase

Frase blends content writing with optimization, making it a great tool for writers who want one place they can both generate and write content, as well as edit it for SEO and AEO. Frase pulls information from the SERP to help guide you, as well as generate content that’s accurate and optimized for Google and LLM visibility. Its real-time suggestions help you edit your content as you go, helping you save time from mass-editing after you’ve written your piece. 

• Standout Features:
  
  • GEO Score Checker: This feature analyzes how well your content is optimized for leading LLMs, which is essential nowadays. It’s also free to use!
  • Content Gap Analysis: It compares your content and performance against competitors to help you identify what you’re missing and how you can enhance your content. 
• Con: Frase is less comprehensive than other tools on this list, solely focusing on the writing, editing, and optimizing aspects of content rather than your entire workflow. 
• Ideal For: ICs who want to write content on a dynamic interface that’s built around SEO and AEO. 
• Pricing: Starts at $38 per month with other tiers available.

3. Rytr

Rytr can generate and edit long-form content, meta descriptions, meta titles, landing pages, and more, making it a comprehensive solution for content writers, marketers, and SEOs. Although you can also do this with LLMs as well, you can train Rytr to write in your voice so that it generates content that sounds like you, not AI. It also has a built-in plagiarism detector, reducing the need for you to double-triple check everything. 

• Standout Features:
  
  • Reply to Reviews & Messages: You can adjust for tone, making sure you address your customers’ concerns in an appropriate way.
  • Blog Outline: Rytr can do the most difficult part for you: figuring out how to structure and format your content, making it easier for you to jump right in. 
• Con: Rytr has limited SEO and AEO capabilities compared to other tools on this list. 
• Ideal For: Small to mid-size marketing agencies that are looking to expedite their efforts so that they can focus on creative and strategy. 
• Pricing: There’s a free plan, but paid plans start at $7.50 per month and will give you access to a wider suite of services.

4. Copy.ai

Copy.ai is a platform that can be used for the entire marketing and sales process, including generating content. It’s best used for creating SEO content, thought leadership, and turning transcripts into written content. Its main goal is to automate your workflows, particularly your GTM one with the help of AI agents.

• Standout Features: 
  
  • Various Templates: They offer a range of templates for different types of content, such as blog posts, social media bios, customer testimonials, and more. 
  • Browse Prompts: You can browse prompts that suggest you ask its chatbot to get started on generating content, or better yet, save prompts that you ask often so that you’re not stuck re-typing them over and over. 
• Con: The tool’s focus on the GTM process and its workflows made it a less useful tool for content writers on an individual level who just want an extra hand to speed up content creation. 
• Ideal For: Small businesses looking for a tool that can help streamline the entire GTM process.
• Pricing: Starts at $29 per month, with pricier plans available depending on your needs.

5. LLMs (ChatGPT, Gemini, Claude)

Okay, so LLMs aren’t exactly specialized tools, but they’re still a great (free) option for generating content, especially if you’ve built a “rapport” with your tool of choice. While some tools can be trained on how to write in your voice, there’s nothing better than an LLM that knows you and how you write simply because you’ve already used it. Additionally, LLMs pull from a public database of information, making them great for research-based pieces. 

• Standout Features:
  
  • High Personalization: LLMs are the best for delivering highly personalized content, as you can prompt it with specific instructions until you’re happy with what it’s produced.
  • Integration Into Other Tools: Gemini, for example, is integrated into Google Docs, Sheets, and Slides, so you can use it directly in these interfaces instead of constantly flipping to another tab.  
• Con: LLMs are trained on a vast swath of public data, making them less useful for niche industries, where specialized tools are often trained on proprietary and curated datasets. 
• Ideal For: Agencies and businesses of all sizes that want a tool that can respond to their requests in real time and produce high-quality results; you may have to spend some time fine tuning your prompts to get the best results, though. 
• Pricing: You can use them for free, but paid tiers offer access to advanced models and fewer usage restrictions. 

6. Goodie

Goodie’s offering is fully focused on generating quality content for AEO purposes. You can even select what sources you’d like to be used to ensure that your content is accurate and relevant to your audience, making it a highly customizable solution. 

• Standout Features:
  
  • Author Stamp: You can provide samples of your writing to Goodie, which creates an “Author Stamp” that can be applied to content it generates so that it sounds just like you.
  • Customizable Parameters: Goodie takes away the burden of having to precisely prompt LLMs while also giving you agency over what keywords, FAQs, articles, and more it includes in its generated content. 
• Con: Goodie is more focused on tracking your visibility in LLMs rather than content generation, so for individual content writers who need help with content generation specifically, it may not be the best choice. 
• Ideal For: Brands that want to become visible in LLMs and AI-generated content, but don’t want to spend tons of time optimizing their content for it. 
• Pricing: Contact Goodie for a quote.

AI Visibility Monitoring Tools

1. Goodie

Why It’s Number One: Goodie tracks visibility, sentiment, and benchmarks performance against competitors, like other entries on the list, but it goes beyond that. Goodie offers the most extensive recommendation suite, with tools that can generate AEO content for your brand, optimize your content for AI visibility, and create personalized outreach emails to key sources. On top of that, Goodie has one of the most expansive engine coverage.  

• Engine Coverage: ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Meta  AI, Google AI Overviews, Google AI Mode
• Standout Features:
  
  • Optimize Agent: Provide it a link, and it’ll tell you exactly what to fix, both content-wise and technically, to help you capture AI visibility. 
  • Shopping Visibility: Gives you unparalleled visibility into how your brand is being mentioned in AI shopping features. 
• Con: With its focus on AEO, it needs to be complemented with an SEO tool for a comprehensive optimization strategy. 
• Ideal For: Large marketing teams who want extensive, in-depth coverage on how their brand is performing in LLMs and actionable insights into what they can do to become more visible. 
• Pricing: Reach out to Goodie’s team for a quote. 

2. Profound

Profound offers your brand the ability to track how AI talks about you, how crawlers access your website, and what people are asking LLMs. Like Goodie, it can generate AEO content for your brand, with pre-built templates. However, it doesn’t offer the same agentic capabilities as Goodie. 

• Engine Coverage: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Copilot, Grok, Rufus, Meta AI, DeepSeek
• Standout Features:
  
  • Shopping Visibility: It can track how your brand’s products show up in ChatGPT shopping, benchmarking you against competitors to help you take advantage of those gaps.
  • Workflows: Helps you build automated content campaigns with an array of pre-built templates to help you start. 
• Con: Its expertise stops at providing actionable insights, offering little help in executing.
• Ideal For: Marketing teams who want insights into where their brand stands within LLMs, but feel confident executing on those insights on their own. 
• Pricing: Plans start at $99 per month, with premium tiers available. 

3. Semrush Enterprise AIO

Semrush Enterprise AIO allows brands to monitor their visibility in AI, as well as track brand sentiment and benchmark against competitors; which is basically what all of them offer. It has a few unique features, but also doesn’t include any agentic or generative AI features to help you take action. It’s geared towards enterprises, making it a great solution for larger companies who wanna up their AEO game. 

• Engine Coverage: ChatGPT, Gemini, Perplexity, Claude
• Standout Features:
  
  • Filtering by Product: You can see how specific products are being mentioned and discussed by AI, going beyond broad brand mentions.
  • On-Demand Support: Their team is there to answer your questions whenever you need to help you build your AI search strategy.
• Con: It covers fewer engines than every other solution on this list, focusing only on the most popular solutions. 
• Ideal For: Large companies looking for a broad tool to measure their performance that they can then act upon with in-house teams. 
• Pricing: Not publicly available, but you can reach out to their team for a quote. 

4. Peec AI

Peec AI measures where and how your brand is being mentioned in LLMs like others, but takes it a step further by offering recommendations on how to take action. It can even provide you with the key sources AI’s citing when it mentions your brand, helping you know what you should target. It’s a simple, clean platform that gives you a high-level snapshot of your AEO performance without the fuss. 

• Engine Coverage: ChatGPT, Google AI Overviews, Google AI Mode, Claude, DeepSeek, Perplexity, Gemini, Grok, Llama
• Standout Features:
  
  • Creates Reports: Instead of parsing through data and having to compile it, Peec AI generates those reports for you that can be exported as .csv files and connected to your Looker Studio.
  • Provides Recommendations: While it doesn’t have agentic or generative AI features that can execute these recommendations for you, it gives you pointers based on your data that can help guide your team. 
• Con: Its base offering only helps you look at your visibility in ChatGPT, Perplexity, and AI Overviews; if you want to look at your performance in other LLMs, it’s an additional fee. 
• Ideal For: Small brands looking to gain insights into their performance in AI at a low cost. 
• Pricing: Starts at €89 per month, with more expensive plans available. 

5. Evertune

Evertune tracks your visibility, position and sentiment within LLMs, offering the unique ability to see what attributes are actually driving AI to recommend one brand over another. For example, a snapshot of their dashboard shows that Porsche has poor public sentiment regarding safety, lowering their visibility score. Additionally, the platform contains an AI Education Score that determines how much a domain shapes what AI knows about your brand, making it a tool that offers many specialized features. 

• Engine Coverage: ChatGPT, Google AI Mode, Google AI Overview, Claude, Gemini, Perplexity, Meta, DeepSeek, Copilot
• Standout Features:
  
  • AI Website Optimization: Their tool performs a GEO site audit, telling you how you can improve your website both technically and content-wise for improved AI visibility. 
  • Content Studio: They offer a tool that can help you generate and write AEO content and briefs. 
• Con: It’s an extremely expensive solution, especially compared to other AEO tools out there. 
• Ideal For: Mid-size marketing teams who want a granular look at what brand attributes could be harming their AI visibility. 
• Pricing: Starts at $3,000 per month.

6. Scrunch AI

Scrunch does the basics, but also measures your visibility against competitors and shows you trends for how bots access your website. Additionally, it provides you with actionable optimization opportunities and can spot technical and content errors on your site. It offers solutions for both enterprises and agencies, making it a versatile tool depending on your organization type. 

• Engine Coverage: ChatGPT, Google, Perplexity, Gemini, and other smaller AI engines. 
• Standout Features: 
  
  • Scrunch AXP: This tool generates an AI-friendly version of your site to help bots crawl your site with ease, enhancing your AI visibility. 
  • Page Performance: Helps you measure how specific pages are performing in AI so that you know what you can improve. 
• Con: While the AXP feature is unique, it may not be the best practice in terms of spammy SEO/AEO content; but only time will tell. 
• Ideal For: Small to midsize companies that don’t have a large dev team and want to improve their site technically for AI. 
• Pricing: Plans start at $250 per month. 

AI Conversion Rate Optimization (CRO) Tools

1. Optimizely

Why It’s Number One: Optimizely offers multiple solutions specifically for helping you optimize your performance across different marketing disciplines. Some examples include content management, web and feature experimentation, and analytics. Their breadth and extensive AI solutions make it the best choice on this list.

• Standout Features:
  
  • Optimizely Opal AI: With this tool, you can create agents that can generate and translate copy, run tests, optimize your pages, and more, all with its integrated chatbot.
  • Optimizely One: As the world’s first marketing operation system, Optimizely One can take things further with its ability to standardize, plan, create, store your assets, distribute assets to different channels, among many other things. Optimizely One doesn’t just streamline your workflow; it becomes your workflow. 
• Con: With its numerous features, Optimizely can have a steep learning curve for those new to automated solutions. 
• Ideal For: Companies with a small or non-existent marketing team that want a solution that can cover all bases of optimizing their marketing performance.
• Pricing: You have to chat with Optimizely’s team to get a quote and figure out which of their solutions is right for your brand’s needs.

2. Wisepops

Wisepops is a platform that helps businesses with CRO by creating pop-ups, AI recommendations, emails and SMS, and other assets to grow their audience and increase conversions. It uses AI to generate and personalize these assets for optimal performance. It even offers a “feed” feature that mimics a social media feed that brands can implement to engage customers. 

• Standout Features: 
  
  • Experiments Platform: You can run A/B tests on the assets you’re running within the platform to measure your impact.
  • Dedicated Success Manager: If you get the Intelligence plan, you’ll have access to someone who can guide you through your efforts on Wisepops. 
• Con: It operates on a pageview pricing model, so it can quickly get expensive for companies with high traffic but lower conversion goals.
• Ideal For: Small businesses that can’t spare the design and web dev manpower to create and implement CRO assets. 
• Pricing: Plans start at $49 per month for 50k pageviews. For something more comprehensive, reach out to Wisepops. 

3. Fibr.ai

Fibr offers multiple AI agents for your business’s CRO needs: Liv, for personalization, Max, for AI experimentation, and Aya, for web monitoring. They’ve created slightly uncanny AI human visualizations of each agent, but you can use them for ad and audience personalization, copy personalization, A/B testing, and more. Fibr can also generate a free CRO report for your brand’s landing page, helping you with actionable optimization opportunities from the get-go. 

• Standout Features: 
  
  • Bulk Generation: You can bulk generate 1000s of landing pages, scaling your campaign quickly and giving you tons of options to choose from.
  • Boost Ad Quality Score: This feature helps you with keyword matching, A/B testing, match landing pages to ads, and localize to boost your Google Ad Quality Score. 
• Con: It’s one of the pricier plans on the list. 
• Ideal For: Mid-to-large companies that want a solution that can automate CRO efforts and provide many first drafts that your team can iterate on. 
• Pricing: Plans starting at $479 per month, with other tiers available if you contact their team. 

4. Kameleoon

With its chatbot, you can command Kameleeon’s technology to build experiments and variants for you, creating a highly personalized CRO solution. It can help you target the right people and analyze results, working as a trusted solution at every step of the workflow. It mainly offers the abilities to experiment and manage features, but has add-ons that help with optimizing your mobile app performance, product recommendations, and single page applications. 

• Standout Features:
  
  • Feature Management: Toggle features with flags, set roles for your team, and strategically roll out your features with this tool. 
  • Mobile App Testing: Going beyond your website, Kameleoon can also help you figure out if your website is up to par in driving conversions. 
• Con: Any complex assets that Kameleoon is A/B testing will still require a developer to handle. 
• Ideal For: Marketing teams who want a platform where they can easily manage and automate the most time-consuming aspects of A/B testing: building experiments and producing mass amounts of variants. 
• Pricing: They offer a free 30-day trial, with paid plans starting at $495 per month. 

5. LimeSpot

LimeSpot offers a multitude of services for businesses that want to provide highly-personalized experiences to their customers. Using AI, LimeSpot’s products help you provide the right experience for each and every customer, all in one place. Some of their main offerings include intelligent merchandising, offsite retention, an adaptive shopper journey, and customer reacquisition. 

• Standout Features:
  
  • Checkout Optimization: LimeSpot targets your customers with personalized offers and messaging in the checkout screen to drive conversions. 
  • Offsite Retention: LimeSpot doesn’t just focus on your website, but creates customized emails and SMS campaigns to re-target your most valuable customers. 
• Con: The pricing is based on your store’s total monthly revenue, not the revenue LimeSpot generates for your brand, so it may take time before your investment pays off. 
• Ideal For: Big eCommerce stores that want to offer highly personalized shopping experiences to drive conversions, 
• Pricing: You can use LimeSpot Turbo free for 30 days, but LimeSpot Max starts at $50 per month if you make $10k USD a month, with the price increasing depending on your revenue. 

6. Unbounce

Unbounce is a drag and drop builder platform that builds landing pages, A/B tests, generates copy, and more. It can be used across industries, such as agencies, ecommerce businesses, SaaS platforms, and more. While it may not offer as many features as some of the other platforms we listed, its low-fussiness makes it an optimal choice for those wanting to easily optimize for conversions. 

• Standout Features: 
  
  • Drag & Drop Editor: Unbounce proactively addresses one of the most intimidating aspects of CRO, web development, with this easy-to-use feature.
  • Smart Matching: Using AI, Unbounce sends visitors to their best-match landing page automatically. 
• Con: It doesn’t have global content blocks, so if you want to edit an asset on multiple pages, you need to do it page-by-page. 
• Ideal For: Smaller teams that want to optimize with ease without having to bother their dev every time they want an adjustment made. 
• Pricing: Unbounce offers a 14-day free trial, with plans starting at $74/month. 

AI Design Tools

1. Figma AI

Why It’s Number One: At its most basic, Figma’s AI features can rename your layers en masse, remove backgrounds, and translate text. But its real power lies in its ability to generate new and customize existing images all within its platform, so that you can use your design expertise and adjust accordingly.

Figma’s ability to apply AI to not only your designs, but its own interface (through features like layer renaming) makes it the best choice on this list as a thoroughly automated and broad solution. 

• Standout Features:
  
  • Figma Make: A prompting tool within the Figma interface that you can ask to iterate on what’s been provided, much like an LLM. 
  • Interactive Elements: Figma’s AI can generate interactive assets for your brand, like animated text, without any coding knowledge needed.  
• Con: If you don’t use Figma in your workflows already, its AI features will be of no use to you. 
• Ideal For: Individual contributors who want to produce high-quality first drafts in an interface where they can easily go in and edit what’s been generated. 
• Pricing: They offer a free tier, but paid plans start at $3 per month (billed annually) depending on your needs. 

2. Adobe Firefly

Like Figma, Adobe integrated AI into its creative suite with Adobe Firefly. It can be used to generate images, video, and audio that can then be edited within Adobe Photoshop or Adobe Express. Adobe Firefly also powers generative AI features in Photoshop like Generative Expand. 

• Standout Features:
  
  • Generate Soundtrack & Speech: Firefly has the capabilities to generate music and speech for your content, saving time and money on recording. 
  • Generative Match: Uses AI to transfer visual styles from one image to another instead of spending hours in Photoshop to achieve the same effect. 
• Con: Similar to Figma, if you’re not already using Photoshop and Adobe products in your workflow, then its AI features won’t help you. 
• Ideal For: Individual contributors who rely on Photoshop in their day-to-day life and want to expedite some of the most tedious aspects of creative design. 
• Pricing: Plans for Firefly (which leverages Adobe AI) start at $9.99 per month. 

3. Midjourney

Midjourney is an image generator tool that’s preferred by creative designers because it's easy to use. You prompt it like you would ChatGPT, and it produces high-quality results from the get-go because its back-end is preconfigured for it. Its high-quality and artistic outputs often require less post-generation editing than other models. 

• Standout Features:
  
  • Available as a Discord Tool: It started as a Discord app, where users could directly generate images within the messaging platform. Now, you can use it on the web, but its Discord integration may still be helpful for remote teams. 
  • Style References: It launched a feature that allows you to create a code for a style you’d like to be applied to your images; There’s even a website that compiled style references that you can use to generate images. 
• Con: You can control Midjourney as precisely as you can control your own art, so you’re never gonna get exactly what you want out of it. 
• Ideal For: Small teams who want to be able to generate high-quality images on platforms like Discord, where you can collaborate with team members. 
• Pricing: Its most basic plan starts at $10 per month. 

4. Framer

Framer generates website layouts with AI that can be designed within its interface. It also has a built-in content management system, as well as an SEO tool that can measure your SEO performance and help you easily implement meta titles and descriptions and optimize images. You can build and design directly in Framer, too, negating the need to use Figma or another design tool beforehand. 

• Standout Features:
  
  • Wireframer: This is their prompting engine that allows users to create a personalized landing page, about page, or even portfolio and resume. 
  • Collaboration: You can share your work with your teammates and do real-time edits. 
• Con: Framer doesn’t support application-building, only front-facing websites and landing pages. 
• Ideal For: Designers who want to focus on high-impact visuals, with their website’s layout already generated for them. 
• Pricing: Their plans start at $10 per month, billed annually, with pricier tiers available. 

5. Miro AI

Miro is a collaborative whiteboard that allows you to build flowcharts and other visuals. Now, you can talk to Miro AI within its interface, choosing from a variety of pre-written prompts and tools, or asking it to do something yourself. One of its key features is the ability to transform visuals from one format to another, like tables, diagrams, moodboards, and prototypes. 

• Standout Features:
  
  • Sidekicks: You can create “Sidekicks,” which are agents, by giving them a set of instructions for a specific purpose, which are then saved to your workspace. 
  • Flows: Miro AI can build upon the work you’ve already created in your canvas with AI. 
• Con: Like some of the other tools on this list, it’s only useful if you already use Miro. 
• Ideal For: Small, highly collaborative teams who need to deliver results quickly. 
• Pricing: You can use Miro for free, but paid plans start at $8 per month. 

6. Uizard.io 

Uizard’s main purpose is to use generative AI to create product prototypes. Like the other tools on this list, it has its own prompt engine so that you can easily direct it into creating the exact prototype, screen, or theme for your project. Uizard also helps with UX and UI design, taking the stress out of building your website or mobile solution. 

• Standout Features: 
  
  • Autodesigner 2.0: Their proprietary UI generator helps you generate UIs, prototypes, screens, and more that follow the brand kit you’ve provided.
  • Wireframe Scanner: This tool takes your wireframe drawings and turns them into digital prototypes that can be iterated on within its platform. 
• Con: Uizard’s use cases aren’t as broad as a tool like Figma’s, as its highly focused on prototyping, so it may be too specialized a solution for some designers. 
• Ideal For: Entrepreneurs who need a helping hand turning their ideas into reality. 
• Pricing: They offer a free plan, but their paid plans start at $12 per month. 

AI Marketing Analytics Tools

1. Alteryx

Why It’s Number One: Alteryx uses AI to help organizations prepare, blend, and analyze data to provide predictive analytics, geospatial analysis, and more. Their newest tool, Alteryx Copilot, is an integrated chatbot that you can use for guidance, recommendations, and workflow building. As one of the most longstanding analytics tools that integrates AI into its operations, Alteryx’s authority in the industry, as well as its many tools, make it the best choice in this category. 

• Standout Features: 
  
  • AI Data Clearinghouse: This tool contextualizes and orchestrates your data for LLMs, making the outputs explainable, compliant, and accurate, bridging your data and AI.
  • End-to-End Workflow: Alteryx allows you to perform your entire workflow within its platform, mitigating the need for other tools so that you can prepare, analyze, report, and automate your analytics. 
• Con: Alteryx lacks built-in visualization capabilities, so if that’s something you want, you’re probably going to have to build those visualizations elsewhere. 
• Ideal For: Large companies that want a comprehensive tool that can provide end-to-end data governance, scalable AI-powered insights, and seamless integration across disparate systems.
• Pricing: Their starter package starts at $250, and you can contact their team for quotes on their higher tiers. 

2. Qlik

Qlik’s two main products are Qlik Cloud, which is a data analytics platform, and Qlik Talented Cloud, which delivers and integrates data across your business. Both solutions are made for and with AI, with Qlik Cloud offering predictive AI and AI-powered analytics. Qlik also helps you analyze and act on your data with predictive AI and machine learning (ML).

• Standout Features: 
  
  • Qlik Analytics Engine: This Qlik Cloud engine indexes and associates your data for insights at a faster rate than query-based engines. 
  • AI Foundation: Qlik’s Talend Cloud allows you to bring data sources together and format them for an AI foundation. 
• Con: While it can be integrated with other tools, it requires some pull; it doesn’t just do it for you at the click of a button. 
• Ideal For: Mid-to-large companies who have an analytics solution that’s ahead of the AI curve.
• Pricing: Qlik Cloud starts at $200 per month, but you should reach out to their team for quotes on their other products.

3. Microsoft Power BI

As a business intelligence platform, this solution by Microsoft helps you visualize data from various sources with the power of AI, as well as injecting them into relevant apps. It can help you bring your data from different sources together, unifying your data. Additionally, it makes collaboration easy, especially if you’re using Microsoft 365 Suite already in your business. 

• Standout Features:
  
  • App Integration: The visuals generated by Power BI can be integrated into apps, like those in the Microsoft 365 Suite.
  • Empowers Everyone: It’s easy to use and offers free training resources, empowering anyone on your team to use it. 
• Con: If you’re not already using Microsoft 365 in your business, then Power BI won’t be the best solution.
• Ideal For: Teams with a low budget to use on an analytics platform that infuses AI into its operations while still allowing for human control.  
• Pricing: They offer a free plan, with paid ones starting at $14 per month, billed annually. 

4. Tableau

Tableau offers multiple analytics platforms and services that create data visualizations in an accessible way, allowing users to implement AI for data. They recently launched Tableau Next, which is the first agentic analytics platform, available via Tableau+. Its most useful feature is the ability to ask Agentforce questions about your data and receive visualizations and insights. 

• Standout Features: 
  
  • VizQL: Tableau’s patented technology that allows users to interact with and interpret data with a drag-and-drop interface. 
  • Ask Data: A feature that people can use to ask for data visualizations in natural language. 
• Con: A Tableau license can be steep, starting at $900 for its most basic selections on the pricing calculator. 
• Ideal For: Teams who prefer interactive ways to engage with their data, and those new to data visualization and analytics who want to leverage AI to ease their understanding. 
• Pricing: They offer a pricing calculator depending on the options you choose. 

5. Julius AI

Julius is an analytics tool that connects with and analyzes your data sources based on your prompting. From there, you can choose your ideal format for its results, making it a highly-personalized tool. Its integrated chatbot gives it an edge over other tools on this list, helping you work through your data conversationally. 

• Standout Features:
  
  • Chat With Your Data: Even after you’ve asked Julius to analyze and provide insights on your data, you can continue to chat with it and ensure your brand’s performance is truly visible. 
  • Automated Reporting: You can schedule reports to be delivered to your inbox or Slack so that you never miss a beat. 
• Con: Free and low-cost plans have monthly message limits, which you can quickly hit if you’re actively using the tool. 
• Ideal For: Teams who want a tool that can provide personalized insights instead of generic data visualizations. 
• Pricing: They offer a free tier, but paid plans start at $16 per month (billed annually). 

6. Pyramid

Pyramid is a self-serve business and decision intelligence platform that allows you to connect to data sources and automate data analyses. It’s a collaborative ecosystem that allows users in your organization to share what they’re doing on the platform for a unified experience. Some of its key capabilities include Business Analytics, AI-Powered Analytics, and Generative BI. 

• Standout Features:
  
  • Generative BI: Combining AI and data analytics, Gen BI can create dashboards, explain anomalies, forecast, and report effortlessly.
  • Pyramid Learning Hub: A training hub for users of all experience levels to learn how to use and manipulate Pyramid and its insights. 
• Con: Pyramid uses a proprietary language, PQL, that users can use to construct queries, which isn’t as popular as a universal language like SQL. 
• Ideal For: Hybrid or remote teams who want a collaborative AI analytics platform that is accessible to members of all data analytics experience levels. 
• Pricing: You can reach out to Pyramid’s team for a demo.

AI Marketing Stack FAQ

How is AI used in marketing?

AI should be used to make marketing much faster, smarter, and more personalized, since it can analyze customer data at a pace and scale that humans can't.

Some of the most common ways AI is used in marketing include:

• Hyper-Personalization: Tailoring product recommendations, website content, and ads to individual customers based on their behavior.
• Content Creation: Using Generative AI tools to draft email copy, social media captions, blog outlines, or product descriptions in seconds.
• Predictive Analytics: Forecasting which customers are most likely to buy, churn, or respond to an offer, allowing marketers to spend their budget more effectively.
• Campaign Optimization & Automation: Automatically adjusting ad bids in real-time (programmatic advertising) or sending emails at the exact best time for each recipient.

What is an AI stack?

An AI stack is the complete collection of technologies, tools, and platforms that your organization uses to build, run, and scale any AI solution, including all your AI marketing efforts.

It's essentially the intelligent foundation that ensures all your AI components work together smoothly, from end to end. A robust AI stack connects your raw data to the final marketing actions, allowing you to use AI and machine learning consistently across your business.

What is the best AI marketing tool?

There is no single "best" tool, as the best one depends entirely on your specific marketing goal. The market is full of specialized AI tools that excel in one area, but here are our top picks across different categories: 

• Goodie is the top choice for both AI Content Writing and AI Visibility Monitoring.
• Optimizely is the best solution for AI Conversion Rate Optimization (CRO).
• Figma AI is the category leader for AI Design Tools.
• Alteryx is the top-picked platform for comprehensive AI Analytics.

The "best" approach is usually building a functional AI stack that effectively integrates a few key tools with your core data systems to achieve your biggest goals, whether that's hyper-personalization, content velocity, or budget efficiency.

Perfecting Your AI Marketing Stack

Ultimately, perfecting your AI marketing stack is not about finding one mythical tool that does everything; it’s about strategic selection and seamless integration. As we’ve shown, the market offers highly specialized solutions that address every facet of modern marketing, from content creation to conversion rate optimization and analytics.

By carefully matching your team’s specific needs to the specialized capabilities of these tools, you move beyond scattered experiments and establish truly cohesive and automated marketing operations. By creating the perfect AI stack (with the help of our guide), you empower your brand to deliver personalized experiences that drive growth.